- Sales & Collection Set target for the dealer/retailer after taking into account capacity to sell as well as total sale last year
- Achieve month-on-month sales and collection plan
- Administer collection schemes/cash discounts to dealers/retailers to ensure that outstanding is recovered as per policy
- Channel Mgmt Identify financially sound channel partners (A&B;) by observing the companies they are associated with, the current outstanding in the market, their debtor days, yearly turnover, their market feedback, credit or cash party, etc.
- Propose appointment of new channel partner to RM post satisfactory analysis
- Complete channel appointment by April end for Kharif season and October end for Rabi season
- Showcase the value in the product portfolio to new dealers/retailers by involving them in demonstrations/farmer meetings
- Explain, clarify and enforce business policy amongst all dealers/retailers so as to ensure alignment amongst all stakeholders
- Monitor liquidation of products as against payment received from customers.
- Ensure that 70% of budgeted sales comes from super league dealers
- Motivate super-league dealers to increase sales by showcasing value in our product portfolio
- Demand Generation Finalise the placement of FDOs at respective dealers/distributors as per the crop and gold category products planning. Ensure FDO productivity by tracking FDO performance (liquidation) on weekly basis.
- Ensure proper utilization of promotional budget through the right and judicious use of posters, banners, leaflet distribution at high impact/high visibility areas
- Prepare well thought out route map covering significant villages and retail outlets for self and FDO as well.
- Conduct and train FDOs on how to organize an effective farmer meeting at villages
- Conduct and train FDOs on how to engage in an effective product demonstration to farmers
- Conduct product demonstrations by self and farmer meetings/month consisting of 75 farmers each
- Conduct at least 4 field days along with FDO
- Extensive field travel (at least 15 night halts/month)
- Train the team below (FDOs) to ensure 100% Compliance and strict adherence to BIZOM system for attendance, route maps and liquidation
- Collaborate with ‘Crop consultants’ by showcasing the value of our product portfolio thereby creating influencers amongst farmers
- Market Identification and competitor analysis Identify opportunities to enter new adjacent markets by proper analysis of crops, pests/diseases, our corresponding product portfolio, type of market (cash/credit), profile of competitors present as well as their molecules and suggest the same to RM/ZM.
- Provide vital competitor information to Regional Manager/ZM/HO wrt the product pricing strategies
Experience
Industry Preferred
Qualifications
- 5 to 10 yrs
General Requirements
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