Role Overview

We are looking for a Performance Marketer to own and scale end-to-end paid acquisition and growth outcomes.

This role focuses on driving qualified leads, improving funnel efficiency, and contributing directly to revenue through data-driven marketing strategies.

You will not just run campaigns—you will own business impact, conversion performance, and sales alignment.

Key ResponsibilitiesPaid Media Strategy & Execution

- Manage and scale paid campaigns across:

- Google Ads (Search, Display, YouTube)

- Meta Ads (Facebook & Instagram)

- LinkedIn Ads (B2B campaigns)

- Build campaign structure, bidding strategy, and budget allocation

- Ensure strong ROI and productive budget utilisation

Funnel & Conversion Ownership

- Own full funnel: Ad → Landing Page → Lead → CRM → Sales → Closure

- Improve:

- Conversion rates

- Lead quality (MQL → SQL)

- Cost per qualified lead

- Work with design, content, and web teams for CRO and landing page optimisation

Data, Tracking & Analytics

- Manage tracking systems:

- GA4, Google Tag Manager

- Meta Pixel, LinkedIn Insight Tag

- CRM integrations (HubSpot / Zoho / custom CRM)

- Build dashboards for CPL, CPQL, CPA, ROI

- Convert data into actionable insights

Sales & Revenue Alignment

- Work closely with sales teams to improve:

- Lead quality

- Response time

- Closure rates

- Track marketing-influenced pipeline and revenue

Experimentation & Growth

- Run experiments on creatives, audiences, offers, and landing pages
- Scale high-performing campaigns
- Build repeatable growth playbooks

KPIs

- Cost per Lead (CPL)
- Cost per Qualified Lead (CPQL)




- Lead-to-SQL conversion rate
- Marketing-influenced revenue
- Funnel conversion efficiency
- ROI and budget performance

Required Skills & Experience

- 2-4 years in performance marketing

- Strong hands-on experience with:

- Google Ads (2+ years)

- Meta Ads (2+ years)

- LinkedIn Ads

- Experience managing significant ad budgets

- Strong understanding of:

- Funnel optimisation

- Attribution & tracking

- CRO (2+ years)

- Experience working with sales teams in B2B / high-consideration sales environments

- Strong analytical and dashboarding skills

- Google Tag Manager (2+ years)

- CRM integrations (2+ years)

Application Question(s):

- Salary budget is INR 600000 - 800000Max what are your expectations?
- Do you have 2+ years of hands-on experience managing Google Ads campaigns?
- Do you have 2+ years of hands-on experience managing Meta Ads campaigns?
- Do you have 2+ years of experience with GA4 and Google Tag Manager implementation and management?
- Do you have 2+ years of experience with Conversion Rate Optimisation?
- Do you have 2+ years of experience integrating and managing CRM systems?
- Which Google Ads campaign types have you managed at an advanced level? *

Search campaigns only Display and Shopping campaigns only Multiple campaign types including Search, Display, Shopping, and Video No advanced Google Ads experience

- How have you primarily used GA4 and GTM in your previous roles?
- Which CRM systems have you integrated with marketing platforms? *

Salesforce only HubSpot only Multiple systems including Salesforce, HubSpot, Pipedrive, or similar No CRM integration experience

Work Location: In person

📌 Performance Marketing Manager (Bengaluru)
🏢 Tarryrise Home E Staff Services
📍 Bengaluru