Your Role : The Director of Omnichannel Marketing will lead strategy, consulting, execution, and optimization of omnichannel marketing programs for enterprise / mid-market clients.

He is an active member in customer journey at Krish including business consulting and participating in pre-sales, growing client accounts, growth marketing services, customer journey design, MarTech, AI, analytics, and performance marketing to help clients increase acquisition, retention, customer lifetime value, and profitability.

What You’ll Be Doing : Client Consulting

- Act as a trusted advisor to client leadership teams.
- Conduct marketing maturity assessments, marketing strategy workshops, and quarterly business reviews
- Identify new growth opportunities and support business development, proposals, and solution presentations

Omnichannel Strategy & Growth

- Develop customer-centric omnichannel marketing strategies aligned with client business objectives
- Create annual Growth/GTM roadmaps and marketing transformation plans
- Drive customer acquisition, retention, loyalty, and revenue growth across digital and offline channels
- Lead customer journey mapping and lifecycle marketing initiatives

Marketing Technology & AI

- Drive adoption of AI for audience segmentation, predictive marketing, personalization, campaign optimization, and content generation
- Collaborate with Commerce, Data, and AI teams to deliver integrated customer experiences

Data & Analytics

- Define customer segmentation, attribution models, CLTV, RFM analysis, and campaign measurement frameworks.
- Translate customer and marketing data into actionable business insights.
- Build KPI dashboards and performance reporting for clients.

Conversion & Personalization





- Improve website conversion, customer engagement, repeat purchases, and average order value.
- Lead CRO initiatives, A/B testing, experimentation, and personalization programs across customer touchpoints

Project Management, Delivery & Leadership

- Collaborate with cross-functional teams for the project execution
- Stay ahead of the learning curve and implement best of the technology for department
- Manage relationships with platforms and manage certifications
- Build and mentor a high-performing omnichannel marketing team and manage team’s performance and align them with client KPIs with help of managers
- Manage productivity, profitability and revenue targets for the department
- Create succession plan to manage continuation of the business

What We’d Love To See :

- Masters/Bachelors degree in Marketing, Business, or a related field
- 12+ years of experience in Digital, CRM, Lifecycle, or Omnichannel Marketing, with at least 5 years in a leadership role
- Proven experience with retail, eCommerce agency, or consumer brand clients
- Strong understanding of customer lifecycle marketing, personalization, marketing automation, analytics, and performance marketing
- Experience managing enterprise marketing transformation programs and cross-functional teams
- Strategic Thinking & Business Consulting
- Omnichannel Customer Experience




- Marketing Technology & Automation
- Data-Driven Decision Making
- AI-Enabled Marketing
- Customer Journey Design
- Leadership & Team Development
- Executive Communication & Stakeholder Management
- Commercial Acumen & Growth Mindset

It’d Be Great If You Had :

- Hands-on experience with Commerce platforms: Adobe Commerce, Shopify Plus, Salesforce Commerce Cloud
- Familiarity with Marketing Automation tools: Klaviyo, Adobe Campaign, Salesforce Marketing Cloud, MoEngage, Braze, HubSpot
- Exposure to Analytics tools: GA4, GTM, BigQuery, Looker Studio, Power BI, Tableau
- Experience with Personalization platforms: Adobe Target, Optimizely, Energetic Yield, Bloomreach
- Working knowledge of AI tools: Vertex AI, Gemini, OpenAI, Predictive Analytics, Customer Data Platforms (CDP)

What You Can Expect :

- Opportunity to work with a diverse and well-experienced team.
- To be part of the team who creates phenomenal growth stories for worlds renowned brands.
- Professional Growth Roadmap.
- Real-time mentorship and guidance from the leaders.
- A workplace that invests in your career, cares for you and is fun & engaging.
- You can be yourself and do amazing work.

Benefits :

- Interested in joining our team of artists, geeks, strategizers, and writers? If you’re a passionate, talented individual, we want to hear from you.
- Competitive salary
- Flexible work-life balance with a 5-day working Policy
- Paid time off
- Learning & Development bonus
- Health coverage
- Rewards & Recognitions
- Event & Festivals celebrations
- Ongoing training programs
- Onsite opportunities
- Recognition opportunities for open-source contributions

📌 Director Omnichannel Marketing (Ahmedabad)
🏢 Krish Technolabs
📍 Ahmedabad