Performance Marketing Executive : Surat, India | Full-Time | 5-Days Working | 2+ Years

- Job Description : - Key Responsibilities :

- Plan, launch, manage, and optimize paid marketing campaigns across multiple digital channels.
- Execute lead generation campaigns for physical products, SaaS products, and technology products, including social media post-based marketing campaigns.
- Manage advertising budgets while maximizing ROI and minimizing cost per acquisition (CPA).
- Conduct audience research, competitor analysis, and keyword research.
- Create campaign structures, ad groups, and audience targeting strategies.
- Perform A/B testing of creatives, headlines, landing pages, and ad copies.
- Track campaign performance using analytics and conversion tracking tools.
- Monitor key marketing metrics such as CTR, CPC, CPM, CPL, CPA, ROAS, and conversion rates.
- Generate regular performance reports with actionable insights and optimization recommendations.
- Collaborate with the design, content, sales, and development teams to improve campaign effectiveness.
- Implement remarketing and retargeting campaigns.
- Optimize landing pages for better conversion rates.
- Stay updated with the latest digital marketing trends, platform updates, and advertising policies.

- Required Skills :

- Solid understanding of Performance Marketing concepts.




- Hands-on experience with: Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads
- Knowledge of: Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Search Console, Meta Pixel, Conversion Tracking.
- Understanding of SEO fundamentals and landing page optimization.
- Knowledge of audience segmentation and remarketing.
- Ability to analyze campaign data and make data-driven decisions.
- Strong analytical, communication, and problem-solving skills.
- Experience with A/B testing and campaign optimization.

- Preferred Qualifications :

- Bachelor's degree in Marketing, Business, Digital Marketing, Computer Applications, or a related field.
- Experience marketing IT services, SaaS products, AI solutions, or software products is an added advantage.

- Why Join Codewinglet? :

- Learning opportunities with real-world global clients.
- High-Growth, Fast-Paced Learning Environment.
- 5-Days Working Policy.
- Competitive & Industry-Aligned Compensation.
- Flexible Working Hours.
- Clear Career Growth & Performance-Based Appraisals.
- Exposure to Latest Technologies & Live Projects.
- Supportive & Transparent Leadership.
- Stable Team Culture with Regular Engagement Activities.
- On-Time Salary Disbursement.

📌 Performance Marketing Executive (Surat)
🏢 Codewinglet Private
📍 Surat