Job Description - Digital Marketing Executive

Job Title : Digital Marketing Executive Department : Marketing Experience : 1-3 Years Employment Type : Full-Time Location : Thane Reports To : Managing Director

Job Summary

Key Responsibilities

- Develop and execute digital marketing strategies aligned with business objectives.
- Manage SEO activities , including keyword research, on-page SEO, off-page SEO, content optimization, and basic technical SEO.
- Plan and manage Social Media Marketing campaigns across platforms such as Instagram, Facebook, LinkedIn, and other relevant channels.
- Create, manage, and optimize Meta Ads (Facebook & Instagram Ads) campaigns for awareness, lead generation, traffic, and conversions.
- Set up and manage Google Ads/Google AdWords campaigns, including Search, Display, Remarketing, and lead-generation campaigns.
- Monitor campaign performance and optimize budgets, targeting, creatives, keywords, and bidding strategies.
- Manage SMS Marketing campaigns for promotions, offers, lead follow-ups, and customer engagement.
- Track and analyze key performance metrics such as CPL, CTR, CPC, conversion rate, ROAS, organic traffic, engagement, and leads .




- Prepare regular digital marketing performance reports and provide actionable insights.
- Conduct competitor and market research to identify current digital marketing opportunities.
- Stay updated with the latest trends, tools, algorithms, and best practices in digital marketing.

Required Skills :

- SEO : Keyword research, on-page/off-page SEO, Google Search Console, Google Analytics, basic technical SEO.
- Social Media Marketing : Content planning, campaign management, audience engagement, and social media analytics.
- Meta Ads : Campaign setup, audience targeting, retargeting, budget optimization, and performance analysis.
- Google Ads : Search campaigns, keyword research, ad creation, conversion tracking, and optimization.
- SMS Marketing : Campaign planning, audience segmentation, scheduling, and response tracking.
- Good knowledge of Google Analytics, Google Search Console, Meta Business Suite/Ads Manager , and related marketing tools.
- Strong analytical and problem-solving skills.
- Good written and verbal communication skills.
- Ability to manage multiple campaigns and meet deadlines.

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Sr. Digital Marketing Executive (Thane)
🏢 Siddhant Hill Resort
📍 Thane