About the Role

We are looking for a result-driven Regional Sales Manager to lead regional sales operations, expand distribution, and drive revenue growth for Kitchen Choice Foods within the assigned territory.

Key Responsibilities1. Sales & Target Achievement

- Drive regional sales targets (monthly, quarterly, annual)
- Ensure achievement of primary and secondary sales
- Identify growth opportunities across districts

2. Distribution Management

- Appoint and manage distributors & super stockists
- Expand retail reach and ensure product availability
- Strengthen channel relationships

3. Team Management

- Lead and manage Area Sales Managers, Sales Officers, and TSIs
- Set targets, monitor performance, and drive productivity
- Train and motivate team members

4. Market Development

- Build strong brand presence in the region
- Execute promotional campaigns and trade schemes
- Track competitor activities and market trends

5. Retail Execution

- Ensure proper merchandising and visibility in outlets
- Monitor implementation of schemes and offers
- Conduct regular market visits and audits

6. Collection & Credit Control

- Ensure timely collections from distributors
- Monitor outstanding payments and credit limits

7. Reporting & MIS

- Review daily/weekly/monthly sales reports




- Provide market insights and business updates
- Forecast sales and plan regional strategies

Key RequirementsEducation

- Graduate in any discipline (MBA preferred)

Experience

- 6-10 years in FMCG sales (spices/food preferred)
- Experience in handling multiple districts/regions
- Strong distributor and team management experience

Skills

- Strong leadership and team handling ability
- Excellent communication and negotiation skills
- Target-driven and result-oriented
- Good understanding of regional market dynamics
- Basic MS Excel and reporting knowledge

Key Performance Indicators (KPIs)

- Regional sales target achievement
- Distribution expansion
- Secondary sales growth
- Team performance
- Collection efficiency

Compensation & Benefits

- Fixed Salary + Performance Incentives
- TA/DA and travel reimbursement
- Career growth opportunities
- Experience in FMCG/spices industry preferred
- Solid knowledge of Bihar / regional market
- Self-driven with leadership mindset

Pay: ₹50,000.00 - ₹75,000.00 per month

Education :

- Bachelor's (preferred)

Experience :

- Field sales: 5 years (preferred)

Work Location: In person

📌 Rsm (Patna)
🏢 SURUCHI ENDEAVOURS
📍 Patna