Here are the key roles and responsibilities of a Channel Partner (CP) in a Real Estate Company : Channel Partner - Roles & Responsibilities (Real Estate)
1. Lead Generation & Sales
- Identify and generate potential buyers/investors.
- Promote company projects to customers.
- Arrange site visits and client meetings.
- Convert leads into successful bookings.
- Marketing & Promotion
- Market projects through personal networks, social media, and local promotion.
- Share brochures, price lists, and offers with clients.
- Participate in property exhibitions and events.
- Promote new launches and special schemes.
- Client Handling & Relationship Management
- Understand customer requirements and budget.
- Provide correct project information.
- Build long-term relationships with clients.
- Handle client queries and follow-ups.
- Site Visits & Project Presentation
- Coordinate site visits with the sales team.
- Explain project features, amenities, and location benefits.
- Assist clients during property inspections.
- Booking & Documentation Support
- Assist customers in booking procedures.
- Support in agreement, registration, and documentation.
- Coordinate with legal and CRM teams.
- Coordination with Company Team
- Work closely with sales managers and CRM team.
- Share regular sales updates and lead status.
- Follow company policies and pricing structure.
- Payment & Collection Support
- Help customers with payment schedules.
- Coordinate for timely collections.
- Support in loan/finance processing if required.
- After-Sales Support
- Assist customers after booking.
- Support in possession-related matters.
- Help resolve post-sale issues.
- Compliance & Ethics
- Follow RERA guidelines and company rules.
- Avoid false commitments or misrepresentation.
- Maintain transparency in dealings.
- Commission & Performance Management
- Achieve monthly/quarterly targets.
- Submit invoices for commission claims.
- Maintain proper sales records.
Skills Required for Channel Partners
- Strong communication and negotiation skills.
- Positive local market knowledge.
- Customer-oriented approach.
- Basic understanding of legal & documentation.
- Digital marketing awareness (WhatsApp, portals, social media).