Company Overview

Kritosh Fragrances is a growing attar and lifestyle brand based in Bhopal, with a legacy of craftsmanship since 1978. Dedicated to creating premium, long-lasting fragrances, the brand reflects individuality and elegance in every scent. With a strong focus on quality, creativity, and customer experience, Kritosh Fragrances continues to build a distinctive presence both online and offline.

As we expand our digital footprint, we are looking for a passionate Digital Marketing Executive to drive performance, visibility, and sales across all digital channels.

Job Overview

Experience Required : 6 months to 1 year

Key Responsibilities

- Develop and execute comprehensive digital marketing strategies to increase brand visibility, traffic, and conversions
- Plan and manage paid advertising campaigns on platforms like Google Ads and Facebook Ads Manager (Meta Ads)
- Optimize campaigns based on KPIs such as CTR, CPC, CPA, and ROI
- Conduct A/B testing for creatives, audiences, and landing pages to improve campaign performance
- Monitor and analyze website traffic and user behavior using tools like Google Analytics
- Implement SEO strategies (on-page & off-page) to improve organic search rankings and website visibility
- Manage and optimize Google Business Profile to enhance local search presence and customer engagement




- Collaborate with the content and design team to create high-performing ad creatives and landing pages
- Track, measure, and report campaign performance with actionable insights
- Conduct competitor analysis and identify growth opportunities in the fragrance and lifestyle market
- Stay updated with the latest digital marketing trends, tools, and algorithm changes
- Work on conversion funnel optimization to improve lead generation and sales

Required Skills & Qualifications

- Bachelor’s degree (mandatory), preferably in Marketing, Business, Communications, or related fields
- 6 months to 1 year of hands-on experience in digital marketing
- Strong understanding of performance marketing and paid ads (Google & Meta)
- Basic knowledge of SEO, keyword research, and ranking strategies
- Familiarity with analytics tools like Google Analytics
- Strong analytical and problem-solving skills
- Positive communication and content understanding
- Ability to manage multiple campaigns and deadlines efficiently

Preferred Skills (Bonus)

- Experience in e-commerce or D2C brands
- Basic knowledge of social media marketing and content strategy
- Understanding of AI tools for marketing optimization
- Basic design or creative understanding (Figma/Adobe tools)
- Knowledge of conversion rate optimization (CRO)

Pay: ₹10,203.36 - ₹17,734.10 per month

Benefits :

- Cell phone reimbursement

Work Location: In person

📌 Digital Marketing Executive (Bhopal)
🏢 Kritosh
📍 Bhopal