Job Information :

- Date Opened 05/06/2026
- Job Type Hybrid
- Industry Design
- Salary Project based
- City Qutab Institutiona Area, Delhi
- State/Province Delhi
- Country India
- Zip/Postal Code 110016

Role :**Designer, Direct Marketing & Communication

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- Type of Engagement**:Consultant/Resource person

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- Department**: Resource Mobilisation & Communication

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- Location**: New Delhi /Hybrid

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- Duration**: Project based engagements
- HelpAge India is a secular, not-for-profit organisation in India, registered under the Societies’ Registration Act of 1860. Set up in 1978, the organisation works for ‘the cause and care of disadvantaged older persons to improve their quality of life’ . It runs healthcare, agecare, livelihood, disaster response and awareness initiatives throughout the country & advocates strongly for the elder cause. It became the first and only Indian organization to be honoured with the ‘UN Population Award 2020’ for its exemplary work in the field of ageing and population issues, and earlier in 2014, has been the recipient of ‘Vayoshreshtha Samman’ by Government of India, as an institution working for senior citizens. We have been awarded highest CRISIL VO 1A grading for excellence in operations and high credibility. We have been recognized as a Excellent Place to Work.

Summary of assignment

- The consultant/resource person of DMA & Communication will conceptualise, design and deliver high-quality creative materials to support Direct Mail Appeals (DMA), donor communication, fundraising campaigns, awareness initiatives and organisational branding. This assignment is critical to strengthening donor engagement, enhancing brand consistency and ensuring visually compelling communication that upholds HelpAge India’s dignity-first ethos.



The broad objectives of the assignments are as follows:

- Provide creative design support for all DMA and donor communication campaigns.

- Ensure visual consistency and adherence to HelpAge India’s brand guidelines across print and digital platforms.

- Deliver timely, impactful creatives that drive donor retention, acquisition, and public awareness.

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- Scope of Work**

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- A. Direct Mail Appeals (DMA) & Fundraising Creative Support

- The Designer will develop creative concepts and multiple design options for the following recurring and campaign-specific materials (samples - hard copy/soft copy - will be provided):

- Thank You Mailer (Planner, Mailer, Envelope)

- Revival Mailer (3 cycles per year with fresh designs)

- Gift Card (Gift Card, Mailer, Envelope)

- Diwali Mailer (Mailer + Envelope)

- Calendar with Mailer

- New Year Greeting Card (Card, Mailer, Envelope)

- Annual Review Mailer & Envelope

- Tax Mailer

- General & Birthday Envelopes (2 types)

- F2F Donor Form & Checklist

- SAVE Sponsored Form, Teacher Sheet, Brochure & Certificates (3 designs)

- Support cold mailing, warm donor mailing, and campaign-specific appeals as required.

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- B. Communication & Organisational Design Support

- The Designer will design the following materials (multiple design options to be provided):

- Newsletters (8 pages)

- Annual Report & Annual Review

- Brochures (2/4 pages)

- Posters, Banners, Folders, Standees, Event Backdrops, Invitations





- Certificates, Presentation Decks, Internal Communication Creatives

- Awareness campaign creatives

- Ensure all designs align with HelpAge India’s dignity-first communication principles (positive, respectful, non-exploitative imagery and messaging).

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- C. Coordination, Workflow & Asset Management

- The Designer will:

- Collaborate closely with DMA, Resource Mobilisation, Communication, Digital, and Programme teams to understand briefs.

- Incorporate feedback promptly and deliver within agreed timelines.

- Coordinate with printers/vendors for final production when required.

- Maintain a complete, organised digital archive of source files, print-ready files, and campaign assets.

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- D. Expected Deliverables**
- High-quality, print-ready and digital-ready creatives for all listed DMA and communication materials.
- Well-maintained design archive and reusable templates. All open files of the creatives/design pieces will need to be submitted with all layers unlocked version before final closure of a design.

- Requirements : Qualifications & Experience

- Diploma or Bachelor’s degree in Graphic Design, Visual Communication, or related field (preferred).
- Relevant experience in graphic design, preferably in the development/NGO sector will be additional
- Demonstrated experience in donor communication, direct mail, and campaign design will be a strong advantage.

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- Required Skills & Competencies**
- Proficiency in Adobe Photoshop, Illustrator, InDesign and CorelDraw.
- Working knowledge of Canva and basic motion graphics tools (added advantage) and latest New Gen tools.
- Strong understanding of print production processes and digital optimisation.
- Excellent eye for layout, typography,

📌 Designer - Direct Marketing & Communication (Delhi)
🏢 HelpAge
📍 Delhi