1. POSITION PURPOSE

The Business Development Associate will be responsible for driving the expansion of the company’s footprint across Varanasi and surrounding districts.

The position will combine business development, market mapping, site identification, commercial negotiations, local partnerships and centre launch support.

2. KEY RESPONSIBILITIES

A. MARKET IDENTIFICATION & EXPANSION

- Identify potential towns, localities and catchment areas for expansion of company’s footprint.

- Conduct market surveys covering:

- Population and catchment

- Existing diagnostic centres

- Hospitals and nursing homes

- Doctor clinics

- Corporate establishments

- Residential clusters

- Patient footfall

- Competitive pricing

- Local healthcare demand

- Identify high-potential locations for current centres.

- Prepare location feasibility reports for management approval.

- Maintain a database of potential expansion locations across assigned districts.

B. PROPERTY / PREMISES IDENTIFICATION

A key responsibility of the position will be to identify suitable premises for Heritage Healthcare.

- Identify commercial properties available for lease/rent in targeted locations.

- Develop a local network of:

- Property owners

- Property brokers

- Real-estate consultants

- Local businessmen

- Doctors

- Hospital owners

- Nursing-home owners

- Pharmacy owners

- Conduct physical site visits.

- Shortlist properties based on:

- Location

- Visibility

- Accessibility

- Patient footfall

- Parking

- Ground-floor availability

- Area

- Rent

- Security deposit

- Lease period

- Accessibility for elderly/disabled patients

- Proximity to doctors/hospitals

- Competition

- Obtain property details, photographs, videos and location coordinates.

- Prepare comparative property evaluation statements.

- Negotiate rent,



security deposit, lock-in period, escalation and other commercial terms with property owners.

- Coordinate with management, legal and administration teams for lease finalisation.

- Track the property from identification through agreement execution and handover.

3. BUSINESS PARTNERSHIP DEVELOPMENT

Identify and develop local business opportunities with: Healthcare Providers

- Hospitals
- Nursing homes
- Clinics
- Doctors
- Diagnostic centres
- Pharmacies
- Day-care centres

The Executive will be responsible for initiating discussions, understanding requirements, preparing proposals and coordinating with senior management for commercial closure.

4. DOCTOR & REFERRAL NETWORK DEVELOPMENT

- Map doctors within the catchment area of each proposed centre.
- Establish professional relationships with doctors and healthcare providers.
- Introduce company’s diagnostic services and test portfolio.
- Develop institutional sample-collection arrangements.
- Identify opportunities for regular sample volumes from clinics and nursing homes.
- Coordinate doctor meetings and local CME/health awareness activities where approved.
- Monitor referral and sample-generation performance.

5. PROPERTY DEAL & COMMERCIAL NEGOTIATION

The individual will act as the company's first-level commercial representative for identified expansion opportunities.

Responsibilities include:

- Negotiating property rent.
- Negotiating security deposits.




- Negotiating rent-free fit-out periods.
- Negotiating lease tenure.
- Negotiating escalation clauses.
- Identifying owner-funded/partner-funded infrastructure opportunities.
- Negotiating revenue-sharing arrangements where applicable.
- Comparing lease versus partnership economics.
- Presenting commercially viable options to management.

Final commercial approval and execution authority will remain with the authorised management of Heritage Healthcare Pvt. Ltd.

6. COMPETITOR & MARKET INTELLIGENCE

Maintain updated information regarding:

- Diagnostic chains
- Local pathology laboratories
- Test prices
- Health packages
- Doctor networks
- Collection-centre locations
- Home collection charges
- Corporate rates
- Competitor promotions
- Service quality
- TAT
- Market reputation

Submit periodic market intelligence reports to management.

7. CENTRE LAUNCH SUPPORT

Once a location is approved, the Associate will coordinate with internal teams for:

- Lease documentation
- Site handover
- Interior work
- Branding
- Signage
- IT installation
- Equipment installation
- Staff recruitment
- Staff training
- Licence/registration requirements
- Vendor coordination
- Soft launch
- Grand opening
- Local marketing

The Associate will remain responsible for ensuring that the centre becomes commercially operational within the approved timeline.

8. MIS & REPORTING

Maintain regular daily, weekly and monthly MIS covering field activities, property and partnership pipeline, doctor/institutional engagements, business opportunities, centre development statusand sample volumes.

9. IDEAL CANDIDATE PROFILE

Education

Graduate in any discipline.

- MBA/PGDM - Marketing
- Healthcare Management
- Business Devel

📌 Business Development Associate (Varanasi)
🏢 Heritage Hospital
📍 Varanasi