About AccessBit AccessBit is website accessibility software that helps businesses make their websites more accessible and compliant with accessibility standards. It provides an easy-to-use accessibility solution that helps businesses improve the experience for people with disabilities while reducing the complexity of managing accessibility requirements.You will be AccessBit’s first dedicated marketing hire, owning product marketing end to end. Some channels you will run hands-on yourself: positioning, messaging, email marketing and product-led growth. Others you will direct through our existing in-house team members for SEO and social media, who work across multiple projects and are not exclusive to AccessBit. Partner marketing to agencies is part of the role too. You will build the campaigns and collateral that recruit and activate agency partners, alongside the direct-customer marketing motion.

You will be based in India and marketing primarily to US and European buyers, so everything you write and ship must land with that audience. In short: one person, accountable for the whole marketing function, with the team and product to make it work.

Keep website copy, sales collateral and launch messaging sharp as the product evolves.

Email and lifecycle marketing

- Set the content strategy, calendar and voice for our social channels.
- SEO and content (with our in-house team member)
- Own the content roadmap: which topics, keywords, and comparison or compliance-education pages matter most for our buyers.
- Work with our SEO team member to prioritize, produce and measure, turning their technical work into pipeline, not just rankings.

Product-led marketing

- Partner (agency) marketing
- Build the pitch, collateral and outreach campaigns that bring agencies onto our partner program.
- Support active partners with co-marketing as they grow their client base on our platform.

Define the marketing dashboard: signups, activations, partner-sourced licenses,



MRR influenced, channel performance.

• Audit current marketing across email, social, SEO and partner outreach. Agree positioning and a 6-month marketing plan with the founders.

First wins shipped: refreshed core messaging live on the website, first email sequences running, a working content and social calendar with the in-house team, partner pitch in market. A clear, data-backed view of which channels to double down on for the next two quarters, and what you need from the team to get there.

3 to 6 years in product marketing, growth marketing or full-stack B2B SaaS marketing, ideally at a US-based SaaS company or an Indian SaaS selling primarily to US/global customers.

- You have owned outcomes across multiple channels (email, content/SEO, social, lifecycle or partner marketing), not just executed inside one.
- Experience coordinating other contributors (in-house, freelance or agency) and getting results through them.
- Excellent written English calibrated for US and European buyers: you will write much of what our customers and partners read, and it has to sound native to that market.
- Comfortable with data: you can set up tracking, read a funnel and decide what to do next.
- Proven remote worker: self-directed, async-friendly, with flexibility for occasional overlap with US/EU time zones for launches and partner calls.

You genuinely want to own marketing for a growing product and bring energy to it every week.

- You create the calendars, templates and feedback loops that make good marketing repeatable.
- Bonus points
- Background in privacy tech (robust preference), MarTech, compliance software or digital agency ecosystems.
- Prior partner or channel marketing experience with agencies or resellers.
- Hands-on with tools such as Brevo/HubSpot/Mailchimp, Webflow, GA4, PostHog or similar.
- Send your resume along with a short note on one marketing initiative you owned end to end: what the goal was, what you personally did, and what the measurable result was.

📌 Marketing Specialist - Freelance (Remote) (India)
🏢 Seattle New Media
📍 India