Our partner is looking for a Marketing Strategist based in India. Help coaches, consultants, and agencies build compelling offers that attract the right customers and drive measurable business growth. In this fully remote, full-time role, you will work directly with founders to develop effective offer strategies, sharpen market positioning, and strengthen direct-response marketing. Your work will form the strategic foundation for copywriters and media buyers, ensuring that marketing execution is built around a strong offer and a explicit value proposition. This opportunity is ideal for an experienced, commercially minded strategist who understands the Indian high-ticket coaching and consulting market and can combine analytical thinking with persuasive communication. Define and refine value propositions, differentiation strategies, and messaging that help clients stand out in competitive markets. - Lead discovery and strategy calls with founders to understand their businesses, target audiences, services, challenges, and growth objectives. - Challenge weak offers and unsupported assumptions constructively, guiding founders toward stronger positioning, more compelling propositions, and better commercial outcomes. - Structure premium service offerings by considering pricing, perceived value, customer expectations, risk reversal, and conversion potential within the Indian market. - Develop and evaluate offer guarantees,



understanding how they can reduce buyer hesitation while assessing potential financial, operational, and commercial risks. - Prepare clear, actionable briefs and business marketing canvases (BMCs) that communicate the offer strategy, positioning, audience insights, and messaging direction to copywriters and media buyers. - Work closely with marketing execution specialists to ensure campaign messaging, creative direction, and media strategies reflect the agreed offer and positioning. - Review client feedback, identify weaknesses in existing offers, and recommend improvements that strengthen market appeal and business performance. Requirements: - 3–5 years of relevant experience in direct-response marketing, offer creation, or positioning for coaches, consultants, or agencies. - Demonstrated experience leading discovery calls or strategy sessions with founders and translating business conversations into clear, actionable marketing strategies. - Strong understanding of the Indian coaching and consulting market, particularly high-ticket services, pricing models, buyer expectations, and value propositions. - Proven ability to assess offers critically, challenge founders' assumptions professionally, and defend strategic recommendations with sound commercial reasoning. - Strong knowledge of offer design, including value creation, differentiation, pricing, risk reversal, and the strategic use of guarantees.

📌 Marketing Specialist / Full-Time (Remote) (India)
🏢 Jobgether
📍 India