JOB DESCRIPTION HOSPITAL MARKETING MANAGER

Position: Hospital Marketing Manager
Responsibility: Marketing and business development for all 3 hospital centres
Reports to: Management / Director

Job Purpose

To independently manage and actively execute all marketing activities across the three centres to increase patient footfall, develop referral networks and promote hospital services.

Key Responsibilities

1. Doctor Networking: Regularly visit doctors, clinics and nursing homes to develop qualified referral networks and promote hospital services.
2. Field Marketing: Organise health camps, awareness programmes, community outreach and corporate health check-ups.
3. Digital Marketing: Coordinate social media, Google Business Profiles, online advertising, website updates and digital enquiries.
4. Business Development: Identify new opportunities, institutional tie-ups and strategies to increase patient registrations and utilisation of hospital services.
5. Centre Coordination: Work closely with all three centres to identify marketing needs and implement centre-specific activities.
6. Execution and Follow-up:



Personally ensure that planned marketing activities are completed on time and enquiries are followed up.
7. Reporting: Maintain records of visits, referrals, enquiries, campaigns and expenditure. Submit weekly activity reports and monthly performance reports to management.

Qualifications and Experience

- Graduate in any relevant discipline; marketing or management qualification preferred.
- Minimum 3–5 years of experience in hospital marketing or healthcare business development.
- Excellent communication, networking and negotiation skills.
- Proficient in basic computer applications and digital marketing.
- Willingness to travel regularly between all three centres.

Key Expectations

- Must be proactive, responsible, self-driven and capable of working independently.
- Must personally execute marketing activities, not merely delegate or prepare plans.
- Performance will be assessed on patient acquisition, referral development, marketing execution and centre-wise growth.

The appointed person will be directly accountable for coordinating and driving all marketing activities across the three hospital centres.

📌 Market (Dhule)
🏢 Tejnaksh Innovations
📍 Dhule