Role & responsibilities

Go-to-market and brand building

- Work with the founder to define our initial audience, positioning, and brand messaging.
- Develop and execute a practical launch and growth plan.
- Speak with potential and early users to understand their needs and motivations.
- Build a consistent brand voice across campaigns, social media, and product communication.

Meta advertising

- Independently set up, manage, and optimise Facebook and Instagram campaigns.
- Develop ad concepts, write copy, and coordinate creative production.
- Test different creatives, messages, and campaign approaches within agreed budgets.
- Work with the product team to establish conversion tracking.
- Monitor acquisition costs and user actions, and use results to guide spending.

Organic social media and content

- Own the content calendar for Instagram and Facebook.
- Develop reels, scripts, captions, carousels, and product storytelling.
- Create content around daily devotion, festivals, cultural stories, and Dhaivabhoomis features.
- Produce simple content independently and collaborate with designers or editors when needed.
- Engage with the community and explore relevant creator collaborations.

Measurement and execution

- Track campaign performance, audience growth, conversions, and repeat engagement.
- Share weekly insights and recommendations.
- Manage priorities, follow through on commitments, and take initiative.

What success looks like in the first three months





- A explicit initial audience and messaging direction.
- A practical go-to-market plan with measurable priorities.
- Meta campaigns running with reliable tracking and documented learnings.
- A consistent organic content calendar with promising formats identified.
- Clear recommendations for the next stage of growth.

Preferred candidate profile :

- Bachelors degree in Marketing, Business, Communications, or a related field preferred. Candidates with other educational backgrounds and strong relevant work are equally welcome.
- Approximately 24 years of experience in digital marketing, growth marketing, or performance marketing.
- Proven hands-on experience managing Meta advertising campaigns, including creative testing, budget management, and performance analysis.
- Strong copywriting, storytelling, and social media content skills.
- Ability to work independently, take initiative, and collaborate closely with the founder.
- Telugu proficiency and experience marketing to regional Indian audiences are a plus.

Perks and benefits :

- Direct collaboration with the founder.
- Open to Meaningful ownership and the opportunity to shape a brand from its earliest stage.
- Room to grow into a broader marketing leadership role.
- Cash compensation based on experience and scope.
- Potential equity participation for the right long-term fit, with terms discussed and agreed separately.

📌 Founding Growth & Brand Marketer. (Hyderabad)
🏢 Dhaivabhoomi Immersive Technologies
📍 Hyderabad