Job Title

Assistant Customer Relationship Manager

Department

Rural Banking

Location

Branch Name

Type

Full-time

Reports To

Branch Manager

Role Purpose Objective

- Actively support acquisition of customers for Group Loans
- Support conversion of existing borrowing customers for liabilities.
- To facilitate undertaking of initiatives to retain and deepen relationship with existing customer for unsecured loans and for liabilities
- Responsible to maintain process quality ensures adherence to audit and compliance standards
- Responsible to maintain Branch Documents
- Responsible for Cross Selling
- Responsible for overall business in absence of BM/CRM
- To handle Cashier and BOOs responsibility in their absence
- Adherence to defined set of processes and circulars
- Timely disbursement of sanctioned loans

Size of the Role

- Portfolio Managed- approx. 10 Cr

Non-Financial Size

- Volume of recruitment- 5-15 Staff - changes as per branch CRO budget
- No. of products served- Group Loan, Individual Loan, CASA, TD and TPP products
- Credit files for query resolution- approx. PHONE_NUMBER files per month





Key Duties Responsibilities of the Role Business/ Financials

- Responsible to support the sales plans for the branch for MB unsecured and secured loans
- To assist setting weekly/monthly targets for the team, reviews the set targets on a regular basis
- Responsible to support acquisition of new GL customers; conversion of customers from unsecured to secured loans (Where Applicable)
- Guide the CROs to enable conversion of existing borrowing customers for liabilities
- Support the marketing initiatives designed by products marketing department
- Assess the market potential and give feedback on product modification and current product development to the regional product teams
- Share insights on competitor products to the regional product/marketing teams.
- Responsible for the overall Branch Liabilities Target and cross selling targets

Customer

- Ensure customers and CROs are educated about the unsecured loans and liabilities products offered by Ujjivan.

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