Hi Candidates,

Good day to you,

Please find the JD for Institutional Sales or B2B Sales or Business Development,

About Montra:

Montra Electric, part of the Murugappa Group, aims to redefine mobility with innovative and eco-friendly electric vehicles. We launched our electric three-wheeler portfolio in 2022, becoming a leader in sustainable commercial mobility. With a workforce of over 3,000, a dealer network spanning 250+ locations, and production facilities in Chennai and Manesar, we drive progress and purpose for a greener future.

As a subsidiary of Tube Investments of India (TII), a leader in engineering and manufacturing, TI Clean Mobility specializes in 3-wheelers (Last Mile Mobility), tractors, SCVs and HCVs, contributing to reduced carbon footprints. Backed by the Murugappa Group's 125-year legacy of excellence and innovation, we are committed to fostering creativity, collaboration, and sustainability while shaping the future of electric mobility.

Website: https://www.montraelectric.com/

JD For Business Development :

Experience : 4 to 13 yrs

Designation : Assistant Manager / Deputy Manager

Department: Sales

Location - Tirupati (AP)

Job Purpose

To drive B2B and institutional sales of Montra Electric Tractors to customers operating in the MDF, plywood, wood panel, furniture and allied industries. The role will focus on identifying high-potential applications, developing institutional accounts and converting customers from conventional tractors/material-handling solutions to EV tractors.

Key Responsibilities

- Identify and develop MDF,plywood and wood-panel manufacturing companies as B2B customers.
- Strong experience in industrial customer acquisition and account management.
- Should have experience dealing with plant-level and senior decision-makers.
- Good understanding of B2B sales cycles, negotiations and commercial closure.
- Willingness to travel extensively across the assigned territory.




- Communication,presentation and negotiation skills.
- Ability to identify customer applications and develop new business opportunities.

Key Responsibilities

Sales & Business Development (B2B):

- Achieve monthly, quarterly, and annual sales targets for EV Tractors.
- Identify and develop new business opportunities in the assigned territory.
- Increase market share through effective sales planning and execution.
- Conduct customer visits, product demonstrations, and lead-generation activities.
- Support retail sales through dealer and field activation programs.

Dealer Network Management

- Appoint,develop, and manage tractor dealers within the territory.
- Ensure dealer profitability, inventory management, and retail performance.
- Conduct dealer training programs on EV Tractor technology, sales processes, and financing schemes.
- Monitor dealer sales funnel and conversion ratios.

Customer Engagement & Market Development

- Organize farmer meetings, field demonstrations, and roadshows.
- Promote awareness of EV Tractor benefits, including lower operating costs and sustainability.
- Build solid relationships with farmers, FPOs, contractors, and rural influencers.
- Ensure superior customer experience and timely issue resolution.

Market Intelligence

- Track competitor activities, pricing, product launches, and promotional schemes.
- Collect customer feedback and provide market insights to management.
- Identify emerging opportunities and recommend territory growth strategies.

Reporting & Compliance

- Maintain accurate sales forecasts, pipeline reports, and dealer performance reviews.
- Ensure timely submission of sales MIS and market reports.
- Adhere to company policies and processes.

Target Customer Segments

- MDF manufacturing plants
- Plywood manufacturing plants
- Veneer manufacturers
- Particle board / wood panel manufacturers
- Laminates and decorative panel manufacturers

📌 Business DevelopmentB Sales - Montra Electric - EV - Tirupathi (Tirupati)
🏢 Montra Electric
📍 Tirupati