Build the brand and create a scalable, multi-channel engine for new customer acquisition and revenue growth
Role Purpose
Own the overall marketing strategy for the brand with a primary focus on new customer acquisition and revenue growth. The role will drive performance marketing, digital discovery, brand building, strategic partnerships and new acquisition channels, while working closely with specialist marketing agencies.
The Head of Marketing will own the strategy, intelligence, performance and business outcomes, while agencies will support execution.
Ideal Candidate
- 5 - 10 years of relevant marketing experience, preferably with strong exposure to performance marketing and customer acquisition.
- • Strong technical and strategic understanding of Meta, Google and other digital marketing platforms.
- • Positive understanding of SEO, AEO, GEO, social media, website conversion and digital acquisition.
- • Experience managing and driving performance through external marketing agencies.
- • Ability to develop strategic partnerships and new customer acquisition channels.
- • Strong commercial and analytical mindset with focus on ROAS, customer acquisition and revenue.
- • Ability to work across digital, offline, brand and partnership marketing.
- • Experience in aesthetics, healthcare, wellness, beauty, luxury, hospitality or premium consumer businesses preferred.
📌 Marketing Head (New Delhi)
🏢 WOW Softech
📍 New Delhi
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