Role Overview

Infosys is looking for an experienced Adobe Target Consultant with solid expertise in Adobe Target, A/B Testing, Multivariate Testing (MVT), Personalization, and Conversion Rate Optimization (CRO). The ideal candidate will lead experimentation and personalization initiatives, helping clients improve customer engagement, digital experiences, and business outcomes through data-driven optimization.

You will work closely with business, product, analytics, design, and engineering teams to design, implement, and optimize Adobe Target solutions across web and digital channels.

Key Responsibilities

- Design, develop, and implement personalization and experimentation solutions using Adobe Target.
- Create, manage, and optimize A/B Tests, Multivariate Tests (MVT), XT, and Automated Personalization activities in Adobe Target.
- Build audience segments, targeting rules, offers, experiences, and personalization strategies within Adobe Target.
- Partner with business stakeholders to define experimentation roadmaps, success metrics, KPIs, and optimization strategies.
- Collaborate with development teams to deploy Adobe Target using at.js and Adobe Experience Platform Web SDK.
- Analyze test results and provide actionable recommendations to improve conversion rates, engagement, and customer experience.
- Perform QA, validation, and troubleshooting of Adobe Target implementations and experiments.




- Establish best practices, governance frameworks, reusable assets, and documentation standards.
- Participate in Agile ceremonies including sprint planning, backlog grooming, stand-ups, and retrospectives.
- Mentor junior team members on Adobe Target, experimentation methodologies, and personalization best practices.

Required Skills

- 5-9 years of IT experience with strong hands-on expertise in Adobe Target.
- Extensive experience in:
- Adobe Target
- A/B Testing
- Multivariate Testing (MVT)
- Personalization
- Audience Segmentation
- Conversion Rate Optimization (CRO)
- Experimentation & Optimization

- Experience deploying and managing Adobe Target activities and campaigns.
- Strong understanding of customer journey optimization and digital experience personalization.
- Experience with Adobe Experience Cloud ecosystem.
- Experience working in Agile development environments.
- Strong stakeholder management and communication skills.

Preferred Skills

- Adobe Experience Platform (AEP)
- Adobe Analytics
- Adobe Launch / Tags
- Adobe Web SDK
- at.js
- Adobe Target Recommendations
- Auto-Target
- Automated Personalization
- Customer Journey Optimization
- Experimentation Statistics
- CRO Strategy
- Digital Analytics

Education

BE / BTech / ME / MTech / MCA / MBA / MSc

📌 Adobe Target Consultant (A/B Testing & Personalization) (Noida)
🏢 Infosys
📍 Noida