- * Manage day-to-day website merchandising and execution of marketing campaigns and promotions.
- * Plan and maintain the site content calendar in alignment with marketing priorities.
- * Manage landing pages, promotional banners, product placements, and customer touchpoints.
- * Handle CMS updates, ticket submission, prioritization, execution, and quality assurance (QA).
- * Monitor website performance and customer journey analytics to improve engagement and conversion rates.
- * Coordinate with APAC and global teams on UX/UI enhancements, website features, and rollout timelines.
- * Identify operational issues, improve workflows, and guide junior team members
Required Skills & Qualifications:
* Bachelor's degree with 5+ years of relevant experience (or Master's degree with 3+ years).
* Experience in eCommerce Site Merchandising, Digital Marketing, or Web Operations.
* Robust knowledge of CMS platforms, website content management, and merchandising optimization.
* Understanding of customer journey analytics, conversion optimization, and desktop/mobile experience.
* Excellent stakeholder management, communication, planning, and problem-solving skills.
* Contentful experience will be an added advantage.