Description

Responsibilities:
Develop and execute digital marketing campaigns across multiple channels to drive traffic and engagement.
Monitor, analyze, and report on key performance metrics to optimize campaign effectiveness and ROI.
Manage social media platforms and actively engage with the online community to enhance brand presence.
Conduct market research and competitor analysis to identify current opportunities and trends.
Collaborate with cross-functional teams to ensure digital marketing strategies align with business objectives.
Utilize analytics tools and digital platforms to track performance and inform data-driven decisions.
Recommend and implement improvements to digital marketing campaigns and processes for continuous optimization.

Qualifications

Bachelors - Business Administration, Bachelors - Communication, Bachelors - Marketing, Bachelors - Sales, Masters - Marketing

Certifications

Accredited in Public Relations (APR) - Young Women's Christian Association (YWCA)Young Women's Christian Association (YWCA), Certified Digital Marketing Professional - Digital Marketing Institute Digital Marketing Institute, Certified Marketing Executive (CME) - Software University (Soft Uni)Software University (Soft Uni), Digital Marketing Certificate Program - Udacity Udacity, Hub Spot Content Marketing Certification - Hub Spot Academy HubSpot Academy

Required Skills

Customer Analytics, Customer Communications, Customer Relationship Management (CRM), Data Analysis, Data Loader, KPI Dashboards, Lead Management, Market Analytics, Microsoft Excel Automation, Microsoft Power Business Intelligence (PBI), Reporting, Salesforce (Software), Stakeholder Management

Language

English (Required), English (Required)

Language Proficiency -

Proficient - C2





Additional Job Location -

Job Type

Regular

Master Skill List -

Marketing Operations & Effectiveness

Remote Type -

Hybrid

Work Shift -

Evening Job (India)

Why join Genpact?
• Lead AI-powered transformation – Drive innovation and solve real-world business challenges that matter
• Make an impact – Help global enterprises solve business challenges that matter
• Accelerate your career – Gain hands-on experience, mentorship, and world-class learning opportunities to stay ahead
• Work with the best – Join 140,000+ bold thinkers and problem-solvers who push boundaries every day
• Thrive in a values-driven culture – Our courage, curiosity, and incisiveness - built on a foundation of integrity and inclusion - allow your ideas to fuel progress
Come join the 140,000+ coders, tech shapers, and growth makers at Genpact and take your career in the only direction that matters: Up.
Let’s build tomorrow together.
Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values respect and integrity, customer focus, and innovation.
Furthermore, please do note that Genpact does not charge fees to process job applications and applicants are not required to pay to participate in our hiring process in any other way. Examples of such scams include purchasing a 'starter kit,' paying to apply, or purchasing equipment or training.

📌 Specialist - Marketing Operations & Effectiveness 4A (India)
🏢 1401 Genpact India
📍 India