Job Description
Meta Ads Operations Manager

Location:
Kirti Nagar, New Delhi, India Work Mode: Work From Office Department: Ad Operations

Job Type
Full-Time

About the Role
We are looking for a detail-oriented and proactive Meta Ads Operations Manager to manage and streamline the operational activities related to Meta advertising. The role involves managing ad accounts, Business Managers, access permissions, media buyer allocation, billing, advertiser verification, and account suspension tracking. The ideal candidate should have hands-on knowledge of Meta Ads Manager and Meta Business Manager, strong coordination skills, and the ability to troubleshoot operational issues while ensuring compliance with Meta's advertising policies and internal procedures.

Key Responsibilities
1. Ad Account & Asset Management
• Coordinate with agencies and partners to request current Meta ad accounts, profiles, Pages, and Business Managers.
• Manage account access, permissions, and asset allocation for media buyers.
• Maintain accurate mapping of ad accounts, Pages, Business Managers, and assigned media buyers.
• Ensure proper documentation and tracking of all advertising assets. 2. Media Buyer Allocation & Coordination
• Allocate ad accounts to media buyers based on business requirements and approved access.
• Maintain updated records of account assignments, access permissions, and asset ownership.
• Coordinate with media buyers to resolve account-related queries and operational challenges.
• Ensure smooth coordination between media buyers, agencies, and internal teams. 3. Business Manager Setup & Management
• Coordinate the setup and configuration of Meta Business Managers.
• Manage approved asset mapping, partner access, and user permissions.
• Monitor account and asset access to ensure appropriate authorization.
• Troubleshoot Business Manager access issues and coordinate resolutions. 4. Technical Support & Issue Resolution
• Monitor ad account functionality, ad delivery issues, and website-related technical concerns.
• Investigate operational issues reported by media buyers and coordinate with relevant technical teams.
• Track issues and ensure resolution within defined Service Level Agreements (SLAs).
• Escalate critical issues to the appropriate stakeholders when required. 5. Account Suspension & Policy Compliance




• Monitor and maintain records of suspended or restricted ad accounts and Pages.
• Coordinate legitimate appeals and follow up on account reviews through official Meta channels.
• Track the status of appeals, restrictions, and reinstatement requests.
• Ensure all operational activities comply with Meta advertising policies and applicable platform rules.
• Support the use of alternative eligible advertising assets only where permitted by Meta's policies. 6. Payment & Advertising Spend Monitoring
• Coordinate the addition and management of approved payment methods.
• Monitor advertising spend, payment status, billing activity, and account spending limits.
• Identify billing discrepancies, failed payments, and unusual spending patterns.
• Coordinate with the finance team, agencies, and relevant stakeholders to resolve payment-related issues.
• Maintain accurate payment and spend records for reporting and reconciliation. 7. Advertiser Verification
• Track advertiser verification and business verification status across relevant accounts.
• Coordinate the collection and submission of required business documents through official channels.
• Follow up on pending verification requests and document-related issues.
• Maintain records of verification progress, approvals, rejections, and pending actions. 8. Reporting & Documentation
• Maintain accurate and up-to-date trackers for ad accounts, Business Managers, Pages, media buyer allocation, suspensions, payments, and verification.
• Prepare regular operational reports covering pending issues, account status, spend, and resolution timelines.
• Ensure proper documentation of escalations, follow-ups, and completed actions.
• Provide timely updates to management regarding operational risks and bottlenecks. 9. Process Improvement & Stakeholder Management
• Coordinate with agencies, media buyers, finance, technical teams, and management to improve operational efficiency.




• Identify recurring issues and recommend process improvements.
• Establish consistent tracking and follow-up practices for account provisioning and issue resolution.
• Ensure adherence to internal processes, access-control requirements, and Meta policies. Required Skills & Competencies
• Hands-on knowledge of Meta Ads Manager and Meta Business Manager.
• Understanding of Meta ad accounts, Pages, business portfolios, user roles, partner access, and permissions.
• Experience handling ad account restrictions, suspension tracking, appeals, and advertiser verification.
• Understanding of advertising billing, payment methods, spend monitoring, and reconciliation.
• Proficiency in Google Sheets and Microsoft Excel.
• Solid troubleshooting, analytical, reporting, and documentation skills.
• Excellent coordination, communication, and follow-up abilities.
• Ability to manage multiple accounts and operational tasks simultaneously.
• Strong attention to detail and a process-oriented approach.
• Understanding of Meta advertising policies and platform compliance requirements. Qualifications & Experience
• Bachelor's degree in Business Administration, Marketing, Digital Marketing, or a related field is preferred.
• Relevant experience in Meta Ads operations, digital advertising support, Business Manager management, or advertising account operations is preferred.
• Practical experience coordinating with media buyers, agencies, and internal teams will be an advantage.
• Candidates with strong operational knowledge and hands-on experience managing Meta advertising assets are encouraged to apply. Key Performance Indicators (KPIs)Performance will be evaluated based on the following parameters:
• Timely provisioning of ad accounts and allocation to media buyers.
• Compliance with defined SLAs for issue resolution and escalation.
• Accuracy of ad account, Business Manager, Page, and media buyer mapping.
• Effective tracking and follow-up of suspensions, appeals, and verification requests.
• Accuracy of payment, billing, and advertising spend reports.
• Timely maintenance of operational trackers and documentation.
• Efficient coordination with agencies and internal stakeholders.
• Adherence to Meta policies, approved access procedures, and internal compliance standards.

📌 Meta Ads Operation Manager (India)
🏢 Somo Media
📍 India