Job Description:

1. Product Strategy and Roadmap

- Define and manage the Salesforce product vision, strategy, roadmap, and release priorities.

- Translate business objectives into product capabilities, enhancements, measurable outcomes, and investment plans.

- Own backlog prioritization, business decisions, product acceptance, adoption, and value realization.

- Define KPIs and OKRs covering lead conversion, sales productivity, campaign effectiveness, service resolution, data quality, and platform performance.

- Manage the complete product lifecycle, including discovery, delivery, modernization, optimization, and retirement of obsolete functionality.

2. Real-Estate CRM and Tele-sales

- Drive end-to-end CRM journeys for prospects, investors, brokers, buyers, property owners, and customers.

- Manage processes covering lead capture, qualification, scoring, distribution, Tele-sales follow-ups, opportunity management, property interest, appointments, bookings, and post-sales service.

- Align Sales Cloud, Service Cloud, and Marketing Cloud processes to deliver a consistent customer experience.

- Collaborate with Sales, Tele-sales, Marketing, Customer Service, Finance, Digital, Legal, Property, and Data teams to define business processes, rules, and service levels.

- Ensure accurate customer data, lead management, campaign tracking, consent management, and responsible data usage.

3. Product Backlog and Agile Delivery

- Own and prioritize the product backlog, including enhancements, defects, integrations, technical improvements, security fixes, and data-quality initiatives.

- Develop epics,



user stories, acceptance criteria, business requirements, reporting needs, and non-functional requirements.

- Lead backlog refinement, sprint planning, reviews, demonstrations, and retrospectives.

- Coordinate demand forecasting, effort estimation, sprint capacity, dependencies, and release planning with delivery partners and internal teams.

- Own business readiness, User Acceptance Testing (UAT), release approvals, training, communications, and adoption planning.

4. Salesforce Functional and Technical Governance

- Provide product direction across Salesforce Sales Cloud, Service Cloud, Marketing Cloud, Lightning Experience, Flow, reports, dashboards, security, and platform capabilities.

- Evaluate and challenge solution designs involving configuration, custom objects, Apex, Visualforce, Lightning Web Components (LWC), APIs, integrations, and data migration.

- Promote standard Salesforce functionality and simplified processes while minimizing unnecessary customization.

- Govern integrations with Genesys, Oracle ERP, property inventory systems, middleware, payment and document platforms, analytics, identity solutions, Whats App, SMS, and email.

- Ensure scalability, security, privacy,



performance, auditability, maintainability, and data integrity across the platform.

5. Release Management and Partner Governance

- Govern monthly and emergency releases, deployment plans, testing, dependencies, and production readiness.

- Monitor incidents, service requests, recurring problems, integration failures, and data issues through established ITSM and L1.5, L2, and L3 support processes.

- Track SLAs, KPIs, root-cause analyses, defect leakage, release quality, delivery throughput, and partner performance.

- Conduct regular product, demand, release, and service reviews with Cognizant and other delivery partners.

- Lead escalations, manage high-priority incidents, coordinate business communications, and ensure permanent corrective actions.

6. Analytics, Adoption and Stakeholder Management

- Establish KPIs and dashboards to measure lead conversion, response times, chance progression, campaign performance, agent productivity, service outcomes, user adoption, and platform health.

- Use business feedback, product analytics, and operational data to identify improvement opportunities and optimize CRM journeys.

- Drive stakeholder engagement, user training, change management, and adoption initiatives.

- Present roadmap progress, business value, delivery status, risks, partner performance, and key decisions to senior leadership.

- Balance business priorities with customer experience, security, data quality, architectural sustainability, and long-term cost efficiency.

📌 Product Owner - Salesforce (India)
🏢 Acme Services Private
📍 India