About YSDYourStartupDesigners (YSD) helps startups communicate the quality of what they've built through brand identity, customer-facing design, and scalable visual systems. We work with startups that have built something valuable but need their branding and communication to reflect that value more clearly. We're building YSD into a design partner for ambitious startups, and we're looking for someone who can help us connect with the right founders and start meaningful business conversations.

About the role
We're looking for an Outreach & Lead Generation Specialist to help build a consistent pipeline of relevant startup prospects and qualified conversations. This isn't about sending hundreds of generic messages or chasing vanity metrics. We want someone who understands that effective outreach starts with finding the right companies, understanding their context, and communicating in a way that feels relevant to the person receiving the message. You'll work directly with the founder to identify opportunities, test outreach approaches, manage follow-ups, and improve the process over time.

What you'll do
• Research startups that could benefit from YSD's branding and design services.
• Identify founders, CEOs, and relevant decision-makers.
• Build and maintain an organised database of qualified prospects.
• Develop personalised outreach messages for LinkedIn and other appropriate channels.
• Manage follow-ups and keep track of conversations and responses.
• Qualify interested prospects and help book relevant discovery calls.
• Track outreach performance, including positive replies, qualified leads, and calls booked.
• Share insights and suggest improvements based on what's working and what isn't. What we're looking for
• Strong written communication and research skills.




• An understanding of B2B outreach and lead generation.
• The ability to identify relevant prospects rather than simply build large lists.
• A thoughtful, personalised approach to communicating with founders.
• Good organisation, consistency, and attention to detail.
• Comfort working independently while collaborating directly with a founder.
• A willingness to test, learn, and improve the outreach process. Experience in B2B lead generation, sales development, cold outreach, or appointment setting is a plus. We're interested in how you think and execute, not just how long you've been doing it. What success looks like
• A clear, relevant pipeline of startup prospects.
• Personalised outreach that generates genuine conversations.
• Consistent and well-managed follow-ups.
• Qualified discovery calls with founders who could genuinely benefit from YSD's services.
• A repeatable process that improves with time. Working arrangement
•

Location:
Remote
• Type: Freelance / Part time
• Compensation: Open to discussion based on experience, scope, and proposed working arrangement
• Collaboration: Direct communication with the founder of YSD We're building this function from an early stage, so there's room for the right person to contribute ideas, take ownership, and help shape how it develops.

How to apply
If this sounds like a good fit, please share:
• A brief introduction and your relevant experience.
• An example of a lead generation or outreach campaign you've worked on, including results where possible.
• How you'd approach finding and reaching potential clients for YSD.
• Your availability and expected compensation. We're particularly interested in people who value relevant research, thoughtful communication, and long-term relationships over mass outreach. We look forward to connecting.

📌 Outreach & Lead Generation Specialist (India)
🏢 YourStartupDesigners
📍 India