Job Purpose

To strengthen the companys brand image, enhance market visibility, and support business growth through effective corporate communication, branding, digital marketing, public relations, and cost-effective marketing initiatives.
Key Roles and Responsibilities
Develop and implement branding and marketing strategies aligned with business objectives.
Ensure consistent brand identity across digital platforms, corporate materials, events, and promotional activities.
Drive lead generation initiatives through targeted marketing campaigns, digital channels, and strategic partnerships to attract qualified prospects, and support business growth.
Create and coordinate corporate content, social media campaigns, presentations, blogs, and other communication materials.
Manage media relations, PR activities,



exhibitions, sponsorships, and corporate events.
Monitor digital campaign performance, brand engagement, lead generation, and marketing ROI.
Manage marketing budgets, optimize campaign expenditure, and track cost per lead and business impact.
Coordinate with internal teams, external agencies, vendors, and media partners for timely project execution.
Maintain marketing trackers, prepare performance dashboards, and ensure compliance with brand guidelines and communication protocols.
Identify prospects for process improvement and enhanced marketing effectiveness.

📌 Branding Manager Kolkata
🏢 Innovel Energy Services
📍 Kolkata