Role & responsibilities
Ideate, develop, and make high-performing ad creatives (images, videos, headlines, and descriptions) for Google Performance Max (PMax) campaigns.
Drive mobile app installs and in-app purchases as the primary campaign objectives.
Robust working knowledge of CAC, ROAS, and LTV, using these metrics to guide creative decisions and keep CAC effective.
Create ad creatives and campaign assets for Meta Ads, app campaigns, affiliates, and influencer marketing.
Collaborate closely with creative, product, SEO, and content teams to align messaging with performance goals.
Analyze creative and data trends and share actionable insights with leadership.
Preferred candidate profile
37 years of performance marketing experience for B2C brands or digital platforms.
Proven track record of creating ads for Google Performance Max (PMax) that drove app installs and in-app purchases.
Demonstrated CAC reduction through creative testing and optimization.
Hands-on experience in creative ideation and ad making for performance campaigns.
Strong knowledge of ROAS, CAC, LTV, and cohort-level analysis.
Understanding of subscription/D2C app monetization: trial-to-paid conversion, renewals, and LTV by cohort.
Comfort building campaigns and content for a pan-India, multi-lingual audience (Hindi and regional languages).
Experience marketing apps in astrology, spirituality, or wellness is a robust plus.
Ability to work with astrologers, content, and product teams to turn astrology and AI offerings into high-converting campaign narratives.
Self-driven and comfortable working remotely with clear communication and accountability.