Key Responsibilities
Review campaign requirements, media plans, and client objectives.
Set up, traffic, launch, and manage digital advertising campaigns.
Configure audience targeting, budgets, bidding strategies, and inventory settings.
Monitor campaign pacing, delivery, and performance metrics.
Optimize campaigns to achieve agreed business and performance objectives.
Conduct pre-launch and in-flight quality assurance checks.
Troubleshoot campaign delivery and tracking issues.
Prepare regular performance reports and actionable insights.
Maintain accurate campaign documentation and operational records.
Coordinate with internal teams, vendors, and client stakeholders.
Ensure compliance with platform policies, operational processes, and governance standards.

Required Skills & Qualifications
Hands-on experience in at least one core paid media discipline:
Paid Search
Paid Social
Programmatic Display, Video & Audio
Solid understanding of:




Campaign setup and trafficking
Budget and pacing management
Audience targeting
Bid optimization and inventory management
Campaign performance analysis and reporting
Quality assurance and troubleshooting
Ability to independently manage campaigns from setup through optimization and reporting.

Preferred Experience
Experience in media buying and/or media planning.
Exposure to digital advertising platforms such as:
Google Ads
Microsoft Advertising
Meta Ads Manager
LinkedIn Campaign Manager
TikTok Ads
DV360
The Trade Desk
Prior experience in an agency, performance marketing, trading desk, or digital advertising operations workplace.
Solid Excel, PowerPoint, and analytical skills.
Relevant platform certifications are highly desirable.

📌 Digital Advertising Specialist Pune
🏢 Wipro
📍 Pune