Job Description:

As a Digital Marke;ng Specialist, you will be responsible for planning and execu;ng digital

marke;ng strategies to generate leads and increase brand awareness. Your primary focus

will be on PPC, SEM, Linkedin Ads, Display Marke;ng, and Promo;onal Marke;ng channels

to drive lead genera;on. You will work closely with the management and opera;ons team to

plan, op;mize campaigns, analyze data, and implement strategies for maximum impact.

Key Responsibili,es:

- Develop and implement digital marke;ng campaigns to drive lead genera;on via

PPC, SEM, Linkedin Ads - inMails, Display Marke;ng, and Promo;onal Marke;ng.

- Conduct keyword analysis and u;lize SEO best prac;ces to improve website visibility

and organic traffic.

- Manage Google Adwords campaigns, analyze performance using Google Analy;cs,

and create custom marke;ng dashboards for tracking key metrics.

- U;lize Hubspot, Zoho CRM, or similar tools for lead qualifica;on and CRM

management.

- Conduct A/B tes;ng, implement drip marke;ng campaigns, and segment target

audiences for personalized marke;ng efforts.

- Implement remarke;ng strategies to re-engage website visitors and target specific

audience segments effec;vely.

- Stay updated with the latest digital marke;ng trends and tools, including Semrush,

Ahrefs, Moz, and others,



and leverage them to optimized campaigns.

- Collaborate with cross-func;onal teams including content, design, and product to

ensure alignment and consistency in messaging and branding.

Requirements:

- 1-2 years of experience in digital marke;ng with a focus on lead genera;on and

PPC/SEM campaigns.

- Proven track record of managing successful digital marke;ng campaigns across

various channels.

- In-depth knowledge of SEO, keyword analysis, and Google Adwords.

- Proficiency in Google Analy;cs and other analy;cs tools for performance tracking

and repor;ng.

- Experience with CRM systems such as Hubspot, Zoho CRM, or similar pla]orms.

- Strong analy;cal skills with the ability to interpret data and make data-driven

decisions.

- Excellent communica;on skills and the ability to work effec;vely in a collabora;ve

team environment.

- Bachelor's degree in marke;ng, adver;sing, or related field.

Benefits:

- Compe;;ve salary package

- Opportuni;es for career growth and advancement

- Dynamic and collabora;ve work environment

- Health insurance and other benefits

If you are a results-driven digital marketer with a passion for driving lead genera;on and are

eager to join a energetic team, we encourage you to apply for this opportunity.

📌 Digital Marketing Manager- Roo (Gurugram)
🏢 Nameless
📍 Gurugram