We are looking for a dynamic and result-driven Marketing Manager who can lead student admission campaigns, build robust brand visibility, and drive growth for our coaching institute (JEE, NEET, NDA & Board Exams).
Key Responsibilities
1. Admission & Lead Generation
Plan and execute strategies to increase student admissions
Generate leads through offline & online channels
Coordinate with counselors to convert leads into admissions
2. School & Field Marketing
Visit schools for seminars, presentations & tie-ups
Organize career counseling sessions and awareness programs
Manage pamphlet distribution, banners, and local promotions
3. Digital Marketing
Oversee social media platforms (Facebook, Instagram, WhatsApp campaigns)
Run local ads and promotional campaigns
Coordinate for posters, reels, and content creation
4. Brand Building
Maintain institute reputation and visibility in local market
Plan events, workshops, and scholarship tests
Build partnerships with schools and local influencers
5. Strategy & Reporting
Track daily leads, conversions, and campaign performance
Provide regular reports to management
Suggest improvements in marketing strategy
6. Team Handling
Manage marketing executives and field staff
Assign targets and monitor performance
Ensure discipline and professionalism in the team
Qualifications
Graduate/Postgraduate (MBA preferred)
Experience in education/coaching industry preferred
Strong communication and leadership skills