Job Description – Digital Marketing Executive

Industry: Agricultural Equipment Manufacturing
Location: Sulur, Coimbatore, Tamil Nadu
Experience: 1–5 Years
Qualification: B.E. / MBA in Marketing, Digital Marketing, Social Media, or Visual Communication
Gender: Male / Female
Salary: Best in the industry, based on experience and skills

Job Summary

We are looking for an energetic, creative, and result-oriented Digital Marketing Executive to join a leading agricultural equipment manufacturing company. The ideal candidate should have strong skills in social media marketing, content creation, video editing, and digital campaign management to promote our products and strengthen our online presence.

Key Responsibilities

- Develop and implement digital marketing strategies to promote agricultural equipment and products.
- Create engaging content, including social media posts, promotional videos, product presentations, and reels.
- Manage company social media accounts, including Instagram, Facebook, YouTube, and LinkedIn.
- Plan, create, and execute social media marketing campaigns to increase brand awareness and audience engagement.
- Shoot and edit product videos, promotional content, and customer testimonials.
- Develop creative marketing materials showcasing product features, benefits, and applications.
- Coordinate with the sales and marketing teams to understand product requirements and promotional objectives.
- Monitor social media performance, analyse engagement metrics, and prepare regular reports.
- Stay updated on digital marketing trends, content formats, and industry developments.
- Support the development of innovative marketing campaigns to reach farmers, dealers, and other target customers.

Required Skills and Competencies

- Strong knowledge of social media marketing and digital marketing strategies.
- Excellent content creation and copywriting skills.




- Hands-on experience managing Instagram, Facebook, YouTube, and other social media platforms.
- Good knowledge of video editing tools such as Adobe Premiere Pro, Canva, CapCut, or similar software.
- Knowledge of photography, videography, and product shoots.
- Familiarity with digital marketing tools, social media analytics, and audience engagement strategies.
- Creative thinking and the ability to develop engaging product-related content.
- Robust communication, coordination, and organisational skills.
- Ability to work independently and meet deadlines.

Preferred Qualifications

- Experience in digital marketing for manufacturing, automobile, agricultural equipment, or industrial products.
- Knowledge of paid social media advertising and campaign optimisation.
- Experience creating promotional videos, reels, and product demonstrations.
- Understanding of SEO, Google Ads, and lead-generation campaigns.
- An interest in agriculture, farming technology, and innovative agricultural products will be an added advantage.

Ideal Candidate Profile

- A creative individual with a passion for digital marketing and visual storytelling.
- Someone who can transform technical product information into engaging digital content.
- A proactive professional who can manage social media activities from planning to execution.
- A team player with a strong interest in building brand awareness and generating business leads.

Pay: ₹240,000.00 - ₹400,000.00 per year

Application Question(s):

- Do you have experience in C, C++ or Python?
- How many years of experience do you have as an Automation & Robotics Engineer?
- What is your notice period?
- Do you have indepth knowledge of ensors, actuators, relays, motors, drives, and control panels, electrical and pneumatic circuits, AutoCAD Electrical or similar design tools, industry 4.0 and smart manufacturing concepts? Specify which ones you are NOT AWARE OF.

Work Location: In person

📌 Digital Marketing Executive (Sulur)
🏢 Butterfly Groups
📍 Sulur