We are a leading hypermarket chain in Nigeria, dedicated to delivering quality products and exceptional customer experiences. We are seeking an experienced Head of Marketing to join our team. This senior leadership role requires a candidate with an overall work experience in Marketing of 15 years, in the Retail, B2C sectors, with expertise in leading the marketing strategy, traditional and digital marketing initiatives, brand strategy, social media management, etc.

Apply only for Nigeria.

KEY RESPONSIBILITIES

1. Brand Strategy and Positioning:

 Develop and execute a comprehensive brand strategy that aligns with the company's mission, vision, and values.

 Define the brand's positioning in the market and oversee its implementation.

2. Marketing Leadership:

 Lead and mentor the marketing team, fostering a culture of creativity, collaboration, and innovation.

 Provide strategic guidance and direction to achieve marketing objectives.

3. Traditional and Digital Initiatives:

 Oversee the development and effective execution of both traditional and digital marketing initiatives, including advertising, promotions, events, and online campaigns.

 Ensure that marketing initiatives drive Customer Footfalls, Basket Value, Brand Visibility and Growth.

4. Art Direction:

 Direct the creative direction of marketing materials, including visuals, graphics, and design elements.

 Maintain a consistent and visually appealing brand identity across all touchpoints.

5. Social Media Management:

 Manage the brand's presence on social media platforms, including content creation, community engagement, and performance analysis.

 Utilize social media to enhance brand awareness and customer engagement.

6. Budget Management:

 Manage the marketing budget effectively, allocating resources to maximize ROI.

 Monitor spending and ensure adherence to budget constraints.

7. Market Research and Analysis:

 Conduct market research to gain insights into consumer behavior, preferences, and trends.





 Utilize data and analysis to refine marketing strategies and campaigns.

Measure to success

1. Brand Recognition: Measure the brand's recognition and awareness in the market through surveys, customer feedback, and market share analysis.

2. Marketing ROI: Measure impact of Marketing initiatives on Customer Footfalls & Basket Value. Assess the overall return on investment for marketing initiatives, including advertising campaigns, promotions, and events.

3. Social Media Engagement: Monitor and evaluate social media engagement metrics, including likes, comments, shares, and follower growth.

4. Market Research Utilization: Assess the extent to which market research findings are incorporated into marketing strategies and campaigns.

5. Team Performance: Evaluate the performance of the marketing team, including their ability to meet marketing goals, deadlines, and customer satisfaction.

6. Budget Adherence: Monitor and control the marketing budget, ensuring that marketing activities are executed within budget constraints.

7. Brand Consistency: Ensure that the brand's visual identity and messaging remain consistent across all marketing materials and channels.

Qualifications & Skill Set

 Preferably Master’s degree in Marketing.

 Overall post qualification work experience in Marketing of 12 to 15 years, in the Retail, B2C sectors, with expertise in leading the marketing strategy, traditional and digital marketing initiatives, brand strategy, social media management, etc.

 Proven experience in leading marketing teams and developing successful marketing & brand strategies.

 Excellent Communication & Interpersonal Skills

 Business Acumen

 Ability to Lead & Influence, etc

Pay: ₹200,000.00 - ₹300,000.00 per month

Advantages:

- Food provided

Application Question(s):

- Total Experience in Retail Industry?
- How many years of working B2C Sector?
- What is your Current Salary?
- What is your Expected Salary?
- What is your notice period?
- Are you ready to relocate to Nigeria-Africa?

Work Location: Remote

📌 Head – Marketing (Reatil) (India)
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