Creative Copywriter

Before the job title, the actual job: We are looking for someone who can take a business problem, maybe half-formed, maybe just a product and a deadline and find the idea inside it that makes people stay.

Who we are: KLR.FIT makes science-backed sports nutrition and wellness supplements, for people who ask "why" before they buy. We sell mechanism, proof, and a point of view and we need that point of view to read as sharp as it looks.

The role, in one line: To know what the brand stands for and why anyone should care. To find the human truth inside the business problem. To turn that truth into a story people can see themselves in.

What you'll be doing

- Finding the human truth: Take a product, ingredient, or business problem and turn its human truth into a story people can see themselves in.
- Having a point of view: On culture, without borrowing one from the algorithm.
- Thinking visually before writing the caption: Casting, framing, sequence, typography, motion, sound. Hand our designers and video team scripts, hooks and concepts that already think in pictures.
- Choosing the words: Know which words deserve to be there and how they earn attention.
- Working across formats: Ad scripts, social-first content, product pages, campaign lines, and anything else that needs a verbal brain.




- Making people feel a part of something.

What makes you the right person

- 1 to 3 years of experience writing for brands, an agency, a content team, or just for writing's sake.
- A genuine feel for brand philosophy: You can say what a brand stands for, and why anyone should care.
- Range with a explicit voice: Sharp, warm, or clinical-cool, and still the same brand.
- Visual thinking: You write for the page, the eye and the ear.
- The ability to make science feel human: Mechanism and proof that people care about, without dumbing it down or dressing it up.
- Independence: You don't need hand-holding to know what "good" looks like.

Nice to have

- Experience in D2C, wellness, or health/nutrition brands
- Scriptwriting for short-form video or stop-motion-style stories
- Comfort collaborating with designers, video editors, and a creative director
- An understanding of performance and Meta ad copy

To apply Email 3 to 5 writing samples to [email protected]. We care more about range (a script, a campaign line, a longer piece) than a list of past employers. If something in your work made us perk up, we'll know before we touch your resume.

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Copywriter (Sahibzada Ajit Singh Nagar)
🏢 Kuickfit Engineered Nutrition
📍 Sahibzada Ajit Singh Nagar