- Develop and implement effective social media strategies to increase brand awareness, engagement, and online visibility.
- Plan, create, schedule, and publish engaging content across social media platforms, including Instagram, Facebook, LinkedIn, and TikTok.
- Create and manage monthly content calendars aligned with marketing goals and brand objectives.
- Coordinate with graphic designers, video editors, and content creators to produce high-quality posts, reels, stories, and promotional campaigns.
- Write compelling captions, engaging copy, and relevant hashtags for social media posts.
- Monitor social media trends, audience behavior, competitor activities, and industry developments.
- Analyze social media performance using insights and analytics tools, and prepare regular performance reports.
- Optimize content strategies based on engagement metrics, reach, impressions, follower growth, and conversions.
- Manage social media communities by responding to comments, messages, and audience inquiries in a timely manner.
- Collaborate with the marketing team to support campaigns, product launches, promotions, and brand initiatives.
- Ensure all published content maintains brand consistency, tone of voice,



and visual identity.
- Stay updated on platform algorithms, emerging trends, and best practices to improve social media performance.

Requirements

- Proven experience in social media management, digital marketing, or content strategy.
- Solid knowledge of social media platforms and their respective content formats.
- Excellent written communication, creativity, and content planning skills.
- Familiarity with social media analytics and scheduling tools.
- Ability to manage multiple projects, meet deadlines, and work collaboratively with a team.
- Knowledge of Canva, Meta Business Suite, and other social media management tools is an advantage.

Preferred Skills

- Content strategy and campaign planning
- Social media analytics and reporting
- Audience engagement and community management
- Creative thinking and trend research
- Basic knowledge of SEO and digital marketing
- Understanding of paid social media advertising is an added advantage

Pay: ₹15,000.00 - ₹25,000.00 per month

Benefits:

- Paid time off

Work Location: In person

📌 Social Media Strategist (Vyttila)
🏢 INBOON MEDIA
📍 Vyttila