Position: Meta Ads Specialist
Location: Kirti Nagar, New Delhi
Experience: 2+ years

Job Description

InstaServ India Pvt. Ltd. is seeking a skilled and results-driven Meta Ads Specialist with expertise in planning, executing, and optimizing advertising campaigns across Facebook and Instagram. The ideal candidate will be responsible for managing paid social campaigns, generating quality leads, driving conversions, and maximizing return on ad spend (ROAS) for our clients.

Responsibilities

- Plan, create, and manage Meta Ads campaigns across Facebook and Instagram.
- Develop effective campaign strategies for lead generation, brand awareness, website traffic, and conversions.
- Conduct audience research, audience segmentation, and competitor analysis to improve campaign targeting.
- Create and optimize ad creatives, ad copy, headlines, and calls to action in collaboration with the creative team.
- Manage campaign budgets, bidding strategies, placements, and audience targeting to achieve campaign objectives.
- Monitor campaign performance and analyze key metrics such as CTR, CPC, CPM, CPL, CPA, conversion rate, and ROAS.
- Conduct A/B testing of creatives, ad copies, audiences, and campaign strategies to improve performance.
- Set up and monitor Meta Pixel, Conversions API, and conversion tracking to measure campaign effectiveness.




- Analyze campaign data and prepare regular performance reports with actionable insights and recommendations.
- Identify opportunities to scale successful campaigns while maintaining cost efficiency.
- Stay updated with Meta Ads policies, platform updates, advertising trends, and industry best practices.
- Collaborate with the digital marketing team to align paid social strategies with overall client objectives.

Requirements

- Proven experience as a Meta Ads Specialist, Facebook Ads Specialist, or in a similar paid social advertising role.
- Strong understanding of Meta Ads Manager and Facebook and Instagram advertising.
- Hands-on experience managing lead generation, conversion, and retargeting campaigns.
- Knowledge of audience targeting, custom audiences, lookalike audiences, campaign budgeting, and bidding strategies.
- Experience with Meta Pixel, Conversions API, and conversion tracking.
- Proficiency in analyzing campaign performance metrics and optimizing campaigns based on data.
- Strong analytical, problem-solving, and decision-making skills.
- Ability to manage multiple campaigns and meet deadlines.
- Good communication and collaboration skills.

Pay: ₹30,000.00 - ₹55,000.00 per month

Benefits:

- Commuter assistance
- Versatile schedule
- Leave encashment

Work Location: In person

📌 Meta Ads Specialist (Kirti Nagar)
🏢 InstaServ India
📍 Kirti Nagar