Job Title: Senior Digital Marketing Specialist

Job Type: Full-Time
Experience: 3–5+ Years
Industry: Digital Marketing Agency

Job Summary

We are looking for a results-driven Senior Digital Marketing Specialist to plan, execute, and optimize digital marketing campaigns for multiple clients across various industries. The ideal candidate should have strong expertise in SEO, Google Ads, social media marketing, paid advertising, analytics, and digital marketing strategy, along with the ability to manage campaigns, improve ROI, and drive business growth.

Roles and Responsibilities

- Develop and execute comprehensive digital marketing strategies aligned with client goals and business objectives.
- Plan, manage, and optimize paid advertising campaigns across Google Ads, Meta Ads (Facebook and Instagram), and other relevant platforms.
- Lead SEO activities, including keyword research, on-page SEO, off-page SEO, technical SEO, and competitor analysis.
- Manage social media marketing strategies, content calendars, audience engagement, and campaign performance.
- Monitor website traffic, leads, conversions, and campaign performance using Google Analytics 4 (GA4), Google Search Console, Google Tag Manager, and other analytics tools.
- Analyze campaign data and provide actionable insights to improve performance, conversion rates, and return on ad spend (ROAS).
- Develop and implement lead-generation strategies to drive qualified leads and business growth for clients.
- Conduct market research, audience analysis, and competitor benchmarking to identify growth opportunities.
- Collaborate with content writers, graphic designers,



developers, and account managers to execute integrated marketing campaigns.
- Prepare monthly performance reports, campaign dashboards, and client presentations.
- Manage advertising budgets effectively and ensure optimal allocation of resources across marketing channels.
- Stay updated with the latest digital marketing trends, search engine algorithm updates, advertising policies, and industry best practices.
- Identify opportunities to improve landing pages, website user experience, conversion rates, and overall campaign effectiveness.
- Coordinate with clients to understand requirements, communicate campaign progress, and recommend strategic improvements.
- Mentor junior team members, review campaign execution, and ensure timely delivery of marketing activities.
- Ensure all campaigns follow platform guidelines, brand standards, and agreed timelines.

Required Skills and Qualifications

- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 3–5+ years of hands-on experience in digital marketing, preferably in a digital marketing agency.
- Robust knowledge of SEO, Google Ads, Meta Ads, social media marketing, and lead generation.
- Experience with Google Analytics 4,



Google Search Console, Google Tag Manager, and reporting tools.
- Proficiency in keyword research, campaign optimization, conversion tracking, and performance analysis.
- Strong analytical, communication, presentation, and project management skills.
- Ability to manage multiple client accounts and marketing campaigns simultaneously.
- Experience in managing advertising budgets and achieving measurable marketing KPIs.
- Ability to work independently, solve problems, and collaborate effectively with cross-functional teams.

Preferred Qualifications

- Google Ads and Google Analytics certifications.
- Experience with LinkedIn Ads, email marketing, remarketing, and marketing automation.
- Knowledge of landing page optimization, CRO, and A/B testing.
- Experience with CRM platforms, lead tracking, and marketing attribution.
- A proven track record of improving organic traffic, lead quality, conversions, and campaign ROI.

Key Performance Indicators (KPIs)

- Growth in website traffic and organic search rankings.
- Number and quality of leads generated.
- Cost per lead (CPL) and customer acquisition cost (CAC).
- Return on ad spend (ROAS) and advertising campaign ROI.
- Conversion rates and landing page performance.
- Client satisfaction, campaign delivery timelines, and account growth.

How to Apply: Interested candidates can share their updated resume along with relevant campaign experience and examples of measurable results achieved in previous roles.

Pay: ₹25,000.00 - ₹35,000.00 per month

Work Location: In person

📌 Senior Digital Marketing Specialist (Madhapur)
🏢 Gyka Digitals
📍 Madhapur