About the Role

We are looking for a creative, detail-oriented Marketing & Social Media Content Writer who can develop engaging, persuasive, and platform-specific content to strengthen our brand presence, engage our audience, and support marketing and business objectives.

The ideal candidate should have a strong understanding of social media trends, digital marketing, brand storytelling, and content that drives engagement and conversions.

Key Responsibilities

1. Social Media Content Creation

- - Develop engaging content for Instagram, Facebook, YouTube, LinkedIn, and other relevant platforms.
- Write social media captions, reels scripts, carousel copy, video hooks, and creative concepts.
- Plan content around campaigns, product launches, festivals, and trending topics.
- Adapt content tone and format to suit different platforms and target audiences.

2. Marketing & Brand Communication

- - Create persuasive marketing copy for product promotions, advertisements, landing pages, websites, and email campaigns.
- Develop product descriptions, brand messaging, campaign taglines, and promotional content.
- Translate product features and benefits into clear, compelling consumer communication.
- Maintain consistency in brand voice, messaging, and positioning across all channels.

3. Video & Creative Scripting

- - Write scripts for short-form videos, reels, educational videos, and promotional campaigns.
- Collaborate with designers, video editors, doctors, influencers, and marketing teams to develop content.
- Create structured scripts with strong hooks, explicit messaging, and effective calls to action.
- Support the development of expert-led and educational content for relevant product categories.

4.



Research & Content Planning

- - Research target audiences, competitors, industry trends, and consumer behaviour.
- Identify relevant trends and content opportunities to improve reach and engagement.
- Assist in developing monthly content calendars and campaign plans.
- Fact-check product-related claims and ensure content aligns with approved brand guidelines.

5. Performance & Collaboration

- - Work closely with the design, performance marketing, video production, and brand teams.
- Incorporate feedback and revise content based on campaign objectives and performance.
- Track content performance metrics such as reach, engagement, shares, saves, clicks, and conversions.
- Continuously experiment with new formats, hooks, and storytelling approaches.

Required Skills & Qualifications

- - 2–3 years of experience in content writing, social media content, digital marketing, or brand communication.
- Excellent written communication skills in English; Hindi proficiency is an advantage.
- Strong copywriting, storytelling, and creative thinking abilities.
- Understanding of Instagram Reels, social media formats, digital campaigns, and content trends.
- Ability to write both creative and conversion-focused content.
- Strong research skills and attention to detail.
- Ability to manage multiple projects and meet deadlines.
- Familiarity with AI-assisted content tools and basic SEO principles is an advantage.

Preferred Qualifications

- - Experience working with D2C, FMCG, beauty, wellness, healthcare, or lifestyle brands.
- Experience writing video scripts, influencer briefs, product-led content, and ad copies.
- A portfolio demonstrating social media content, campaign copy, and video scripts.

📌 Marketing & Social Media Content Writer (Gurugram)
🏢 NIRVASA HEALTHCARE PRIVATE
📍 Gurugram