Job Description: Head of Market Research (India)

Role snapshot

Title : Head of Market Research, GTM Services

Company: RefractOne

Location: India

Reports to: CEO

Type: Full time, leadership role

Experience: 12+ years in market research, with 5+ years leading a research business or practice

Team: Builds and leads the research team, plus external vendor and field partners

Abour RefractOne

RefractOne is a Complete AI GTM Platform from Data to Intelligence to Execution. It serves Sales, Marketing, Strategy and CXO teams through two lines of business: the RefractOne platform and RefractOne GTM Services. This role sits within the GTM Services vertical.

RefractOne Platform

An AI GTM Intelligence Platform: the intelligence layer for GTM agents and GTM teams. It covers 90M+ companies and 500M+ executives, replacing a costly stack of data and intelligence tools with one source of truth.

RefractOne GTM Services

Expert teams that pair the platform's data and AI with hands-on delivery, so clients get outcomes, not just tools. Services include market research, B2B and consumer research (RefractOne Consumer Research and RefractOne ChatterPe), and GTM intelligence engagements for enterprise clients.

RefractOne is recognized by Microsoft for Startups, Google for Startups and Accenture's Innovation Hub.

Role purpose

The Head of Market Research owns the market research practice within RefractOne GTM Services in India as a P&L;: winning clients, designing the right research, delivering it on time and on budget, and growing the practice. The role blends classic research rigour with the RefractOne platform's AI and data, so clients get faster, sharper and more scalable insight than a traditional agency can offer.

Key Responsibilities

- Lead and grow the vertical
- Own the vertical's revenue, margin and growth targets, and build the annual business plan.
- Define the service portfolio across B2B, consumer, quantitative and qualitative research, and package it into repeatable offerings.
- Shape positioning and go-to-market for the practice with the sales and marketing teams.

2. Client aquisition and account growth

- Generate and convert new business: build pipeline, run discovery, write proposals and win mandates.
- Act as the senior point of contact for key clients and grow accounts through repeat and expanded work.
- Price projects accurately, balancing competitiveness,



scope and margin.

3. Research design and methodology

- Translate client business questions into clear research objectives and hypotheses.
- Recommend the best methodology for each brief: quantitative surveys, qualitative interviews and focus groups, desk research, expert calls, mixed methods, or AI-led research.
- Design sampling plans, questionnaires, discussion guides and analysis frameworks.
- Advise clients on trade-offs between speed, cost, depth and statistical confidence.

4. End-to-end project delivery

- Own delivery from kickoff to final readout: scope, timelines, budgets, fieldwork, analysis and reporting.
- Ensure data quality, accuracy and confidentiality at every stage.
- Turn findings into crisp, decision-ready insight and recommendations for CXO audiences.

5. Project and team management

- Hire, lead and mentor a team of research managers, analysts and data specialists.
- Run multiple projects in parallel with clear ownership, governance and reporting.
- Build processes, templates and quality checks that let the practice scale.

6. Vendor management

- Build and manage a network of panel providers, fieldwork agencies, recruiters, transcription and data partners across India and global markets.
- Negotiate commercials, set SLAs and monitor vendor quality and cost.
- Make build, buy or partner calls for research capabilities.

7. Statistics, data analysis, AI and analytics

- Apply and oversee statistical methods: descriptive and inferential statistics, significance testing, regression, segmentation and clustering, factor analysis, conjoint and MaxDiff, driver analysis.
- Use RefractOne's AI and data platform to speed up desk research, synthesis and insight generation.
- Bring AI into the research workflow: LLM-assisted questionnaire design, text and sentiment analysis of open ends, automated coding, synthetic and predictive insights.
- Work with product and engineering teams to turn research learnings into platform features and data products.





Qualifications and experience

Must have

· 12+ years in market research with an agency, consulting firm or in-house insights team; 5+ years leading a practice, vertical or large client portfolio.

· Proven record of winning new business and owning revenue targets.

· Hands-on command of quantitative and qualitative methods, and the judgment to pick the right one for each brief.

· Working knowledge of statistics and analysis tools such as SPSS, R, Python, Q or Displayr, and Excel.

· Experience running fieldwork and managing panel and research vendors in India.

· Strong storytelling: turning data into clear recommendations for senior business leaders.

· Postgraduate degree (MBA, statistics, economics, psychology or a related field).

Good to have

- B2B, technology or enterprise research experience, including research with CXOs and IT decision makers.
- Exposure to AI in research: LLMs, text analytics, automation or synthetic data.
- Experience with global clients and multi-country studies.
- Startup or practice-building experience.

Traits we value

- Entrepreneurial: builds from zero and owns outcomes.
- Client-first and commercially sharp.
- Rigorous with data, curious about new tools.
- A leader who grows people.

Success in the first year

- Vertical revenue and margin targets met.
- Current clients won and key accounts expanded.
- Core research team hired and productive.
- Vetted vendor network in place with transparent SLAs.
- On-time delivery and strong client satisfaction scores.
- AI-enabled research offerings launched on the RefractOne platform.

Why join RefractOne

- Build and lead a vertical from the ground up, with real ownership.
- Combine research expertise with an AI platform that covers 90M+ companies and 500M+ executives.
- Work with enterprise clients and leaders shaping how B2B GTM teams use intelligence.

To apply, send your CV, along with a short 1-minute video explaining why we should hire you to [email protected]

Pay: ₹80,000.00 - ₹90,000.00 per month

Benefits:

- Cell phone reimbursement
- Flexible schedule
- Health insurance
- Internet reimbursement
- Leave encashment
- Life insurance
- Paid sick time
- Paid time off
- Work from home

Application Question(s):

- Present salary per month:
- Expected salary per month

Work Location: Remote

📌 Head of Market Research, GTM Services (India)
🏢 Refract Consulting
📍 India