About Vibrantick

Vibrantick is looking for a skilled and result-oriented Google Ads Executive to join our digital marketing team in Mohali. The ideal candidate should have hands-on experience in managing Google Ads campaigns, keyword research, paid advertising, lead generation, and campaign optimization.

The selected candidate will be responsible for planning, executing, monitoring, and optimizing Google Ads campaigns to improve campaign performance, generate quality leads, and achieve marketing objectives within the allocated advertising budget.

Key Responsibilities1. Google Ads Campaign Management

- Plan, create, and manage Google Ads campaigns based on business goals.
- Set up and optimize Search, Display, Video, and other relevant campaign types.
- Manage campaign settings, budgets, bidding strategies, audience targeting, and locations.
- Create and organize campaigns, ad groups, keywords, and advertisements.
- Monitor campaign performance and make data-driven optimization decisions.
- Ensure campaigns comply with Google Ads policies and advertising best practices.

2. Keyword Research and Competitor Analysis

- Conduct keyword research using Google Keyword Planner and other relevant tools.
- Identify high-intent keywords relevant to the company's services and target audience.
- Analyze search volume, keyword competition, and estimated cost per click.
- Create and maintain negative keyword lists to minimize irrelevant traffic.
- Research competitor advertisements, messaging, and landing pages.
- Continuously refine keyword strategies to improve lead quality and campaign efficiency.

3. Ad Copywriting and Optimization

- Write compelling ad headlines, descriptions, and calls to action.
- Create relevant advertisements aligned with targeted keywords and landing pages.
- Test different ad copies, assets, and messaging to improve performance.
- Monitor click-through rates and conversion performance.
- Ensure advertisements follow Google's editorial and content policies.

4. Lead Generation and Conversion Optimization

- Plan and execute campaigns focused on generating qualified leads and conversions.
- Optimize campaigns to improve cost per lead (CPL) and conversion rates.
- Monitor lead quality and coordinate with the sales team for feedback.
- Identify opportunities to improve landing pages and lead-generation forms.




- Analyze the customer journey and recommend improvements to conversion performance.
- Focus on generating relevant business inquiries rather than just increasing clicks.

5. Campaign Performance Monitoring

- Track key performance indicators, including impressions, clicks, CTR, CPC, conversions, CPL, and conversion rate.
- Monitor campaign budgets and spending to ensure efficient utilization.
- Identify underperforming campaigns, keywords, and advertisements.
- Adjust bidding strategies, targeting, and budgets based on performance data.
- Conduct A/B testing and implement ongoing optimization strategies.
- Monitor campaign performance regularly and take corrective action when required.

6. Conversion Tracking and Analytics

- Set up and monitor conversion tracking for forms, calls, purchases, or other relevant actions.
- Work with Google Analytics 4 and Google Tag Manager where required.
- Verify tracking accuracy and investigate discrepancies in campaign reporting.
- Analyze campaign data to identify trends and optimization opportunities.
- Prepare performance reports with actionable insights and recommendations.

7. Reporting and Documentation

- Prepare daily, weekly, and monthly Google Ads performance reports.
- Maintain campaign records, keyword lists, and optimization logs.
- Track advertising expenditure and campaign results.
- Present campaign performance insights to the digital marketing team and management.
- Recommend strategies to improve lead quality, conversions, and return on advertising spend.

Required Skills and Qualifications

- Bachelor's degree in Marketing, Business Administration, or a related field is preferred.
- 0–2 years of hands-on experience managing Google Ads campaigns.
- Practical knowledge of Google Search Ads and keyword targeting.
- Understanding of bidding strategies, audience targeting, and budget management.
- Experience with keyword research and negative keyword management.




- Knowledge of conversion tracking and campaign analytics.
- Familiarity with Google Analytics 4 and Google Tag Manager.
- Proficiency in MS Excel or Google Sheets.
- Strong analytical, problem-solving, and communication skills.
- Ability to manage multiple campaigns and meet deadlines.

Preferred Skills

- Google Ads certification.
- Experience with lead-generation campaigns.
- Knowledge of Display Ads, YouTube Ads, and remarketing.
- Understanding of landing-page optimization and conversion rate optimization.
- Experience with performance reporting and budget optimization.
- Familiarity with CRM tools and lead tracking systems.

Key Performance Indicators (KPIs)

Performance will be evaluated based on:

- Number and quality of leads generated.
- Cost per lead and cost per acquisition.
- Conversion rate and click-through rate.
- Efficient use of advertising budgets.
- Campaign performance and optimization improvements.
- Accuracy of conversion tracking and reporting.
- Achievement of agreed marketing targets.

Ideal Candidate Profile

- The ideal candidate is analytical, proactive, and comfortable managing paid advertising campaigns independently. They should be able to identify campaign improvement opportunities, make informed decisions using performance data, and focus on generating measurable business results.
- Candidates should also be willing to stay updated with changes in Google Ads features, bidding strategies, advertising policies, and performance marketing trends.

Job Details

- Company: Vibrantick
- Position: Google Ads Executive
- Location: Mohali, Punjab
- Work Mode: On-site
- Experience: 0–2 Years
- Working Days: Monday to Friday
- Working Hours: 10:00 AM to 6:30 PM
- Job Type: Full time

How to Apply

- Interested candidates can share their updated resume along with details of previous Google Ads campaigns they have managed, relevant certifications, or measurable campaign results.
- Shortlisted candidates will be contacted for an interview to discuss their experience, campaign optimization techniques, lead-generation strategies, and analytical skills.

Join Vibrantick and contribute to business growth through data-driven advertising and effective Google Ads campaign management.

Pay: ₹8,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Google Ads Executive (Sahibzada Ajit Singh Nagar)
🏢 Vibrantick Infotech Solutions
📍 Sahibzada Ajit Singh Nagar