Job Summary

We are seeking a detail-oriented and analytical Digital Marketing Auditor to evaluate and optimize our advertising campaigns across Google Ads, LinkedIn, and Meta (Facebook and Instagram) platforms. In this role, you will conduct comprehensive audits of paid media efforts, identify areas for improvement, and ensure campaigns align with performance marketing goals. Your expertise will help maximize ROI, enhance targeting strategies, and drive data-driven decision-making to elevate our digital presence. This paid position offers an exciting opportunity to work at the forefront of digital advertising analytics and media management.

Responsibilities

- Perform thorough audits of Google Ads, LinkedIn Ads, and Meta Ads campaigns to assess performance metrics, targeting accuracy, ad creatives, and budget utilization.
- Analyze campaign data using tools such as Google Analytics, SEM tools, and media performance analytics platforms to identify optimization opportunities.
- Conduct keyword research to refine targeting strategies and improve ad relevance across search and social channels.
- Review media planning and media buying strategies to ensure alignment with marketing objectives and budget constraints.
- Generate detailed web analytics reports highlighting key insights on campaign effectiveness, conversion rates, and ROI.
- Collaborate with marketing teams to implement improvements based on audit findings, including adjusting bids, targeting parameters, ad creatives,



and landing pages.
- Maintain organized records of audit processes, recommendations, and performance metrics using spreadsheets and pivot tables for ongoing analysis.

Qualifications

- Proven experience in paid search marketing (SEM), PPC campaign management, or digital marketing analytics.
- Strong knowledge of Google Ads (AdWords), Microsoft Ads (Bing), Facebook Advertising, LinkedIn Ads, Twitter Ads, and other social media advertising platforms.
- Proficiency in web analytics tools such as Google Analytics and Google Tag Manager for tracking campaign performance.
- Skilled in data analysis using spreadsheets with pivot tables and advanced reporting techniques.
- Familiarity with SEO tools, media planning software, and marketing automation platforms is a plus.
- Ability to interpret complex data sets into actionable insights for optimizing media campaigns.
- Excellent communication skills to clearly present audit findings and strategic recommendations.
- Strong organizational skills with attention to detail in managing budgets within a search marketing role.

Join us if you're passionate about leveraging data-driven insights to enhance digital advertising efforts! This role offers an engaging setting where your expertise will directly impact campaign success while working with cutting-edge tools in a fast-paced industry.

Pay: ₹35,000.00 - ₹60,000.00 per month

Work Location: In person

📌 Google Ads, LinkedIn & Meta Ads Audit Needed (Chandigarh)
🏢 Strategic Point Marketing
📍 Chandigarh