Job Description – Digital Marketing Executive / Senior Executive

Company: Adissia Developers Pvt. Ltd.
Department: Marketing
Designation: Digital Marketing Executive / Senior Executive
Location: Chennai, Tamil Nadu
Industry: Real Estate – Plotted Developments, Residential Projects and Property Sales
Reporting To: Digital Marketing Manager / Marketing Head

Job Summary

We are looking for a result-oriented Digital Marketing Executive / Senior Executive with experience in digital marketing, preferably in the real estate industry. The candidate will be responsible for managing digital campaigns, generating qualified property leads, improving online brand visibility, managing real estate portals, and optimizing marketing performance to support the company's sales objectives.

Key Responsibilities

1. Digital Marketing & Brand Management

- Plan and execute digital marketing campaigns across Meta (Facebook and Instagram), Google Ads, LinkedIn, and other relevant platforms.
- Manage the company's social media presence and regularly publish content related to projects, property launches, offers, events, and customer engagement.
- Coordinate with creative teams and agencies to develop property marketing creatives, videos, reels, campaign content, and promotional materials.
- Monitor competitor activities, market trends, and customer preferences to improve campaign effectiveness.
- Manage Google Business Profiles and monitor customer reviews, ratings, and responses.
- Execute WhatsApp, SMS, and email marketing campaigns to promote real estate projects and customer engagement.

2. Performance Marketing & Lead Generation

- Plan, execute, and optimize Meta Ads and Google Ads campaigns to generate qualified leads for residential and plotted development projects.
- Manage campaign budgets, audience targeting, remarketing, and lead generation strategies.
- Monitor key performance indicators, including Cost Per Lead (CPL), Cost Per Booking (CPB), conversion rates, and Return on Ad Spend (ROAS), wherever applicable.
- Track campaign performance and optimize advertisements based on lead quality, site visits, bookings, and sales conversions.
- Coordinate with the Pre-Sales and Sales teams to ensure timely lead allocation, follow-up, and lead status tracking.
- Monitor lead performance and recommend corrective actions to improve lead quality and campaign ROI.

3. Real Estate Portal Management

- Manage and update property listings on real estate portals such as 99acres,



Housing.com, Magicbricks, and other relevant platforms.
- Ensure project details, pricing, location, amenities, photographs, and promotional content are accurate and updated.
- Coordinate with internal teams to obtain project information, approvals, and marketing materials.
- Monitor portal enquiries, lead performance, and listing effectiveness to improve enquiry generation.

4. SEO & Website Management

- Implement on-page and off-page SEO activities to improve website visibility and organic traffic.
- Coordinate with website developers and external vendors for website maintenance, project updates, landing pages, and campaign-related changes.
- Monitor website traffic, keyword performance, landing-page performance, and enquiry conversion rates.
- Work with relevant teams to improve website content, search visibility, and user experience.

5. Analytics, Reporting & Budget Management

- Prepare and monitor monthly digital marketing budgets across paid advertising, SEO, real estate portals, and customer communication campaigns.
- Track campaign expenditure, lead generation, CPL, CPB, conversion rates, and ROI.
- Prepare weekly and monthly reports on campaign performance, lead quality, and marketing effectiveness.
- Use Google Analytics 4, Google Ads reports, Meta Ads Manager, and other relevant tools to evaluate campaign performance.
- Conduct competitor analysis and recommend strategies for project launches, seasonal campaigns, festivals, and promotional activities.
- Coordinate with Sales, Pre-Sales, CRM, and Finance teams to align marketing campaigns with business objectives.

6. Project Launches & Marketing Coordination

- Plan and execute digital marketing activities for new project launches, including pre-launch, soft-launch, and public-launch campaigns.
- Coordinate with internal teams and external agencies to ensure timely execution of marketing activities.
- Support branding, promotional events, customer engagement initiatives, and project-specific campaigns.
- Maintain campaign calendars, creative approvals, performance reports, and other marketing documentation.





7. Compliance & Professional Development

- Ensure digital campaigns and customer communication activities comply with applicable advertising, data privacy, and company policies.
- Maintain appropriate records of campaign budgets, approvals, lead reports, and marketing activities.
- Stay updated on digital marketing trends, advertising platform updates, and real estate marketing practices.
- Continuously improve technical knowledge through relevant training, certifications, and professional development.

Required Skills & Competencies

- Hands-on experience with Meta Ads Manager and Google Ads.
- Knowledge of performance marketing, lead generation, audience targeting, and remarketing.
- Understanding of CPL, CPB, conversion rates, ROAS, and campaign optimization.
- Experience managing social media platforms and digital marketing campaigns.
- Knowledge of SEO, Google Analytics 4, Google Tag Manager, conversion tracking, and landing-page optimization.
- Experience managing real estate portals and property listings is preferred.
- Strong analytical, communication, coordination, and reporting skills.
- Ability to manage multiple campaigns, budgets, and deadlines effectively.

Educational Qualification

- Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related discipline.
- Relevant digital marketing certifications will be an added advantage.

Experience

- Executive: 1–3 years of relevant digital marketing experience.
- Senior Executive: 3–5 years of relevant digital marketing experience.
- Experience in real estate, property marketing, plotted developments, residential projects, or real estate lead generation will be preferred.

Performance Expectations

- Generate qualified leads within approved campaign budgets.
- Improve campaign efficiency through continuous optimization.
- Support increased site visits, booking enquiries, and sales conversions.
- Maintain accurate campaign reports, lead tracking, and marketing documentation.
- Improve online visibility and brand engagement for the company's real estate projects.

Job Types: Full time, Permanent

Pay: ₹161,504.63 - ₹791,927.81 per year

Benefits:

- Cell phone reimbursement
- Health insurance
- Life insurance
- Paid sick time
- Paid time off
- Provident Fund

Education:

- Bachelor's (Preferred)

Experience:

- Digital marketing: 2 years (Preferred)

Work Location: In person

📌 Digital Marketing Specialist - Real Estate - Chennai
🏢 Adissia Developers
📍 Chennai