About Cognoro Technologies

Cognoro Technologies Private Limited is a technology company building SaaS and business-management products for different industries.

Our current product portfolio includes QRDinesOS for restaurants along with other vertical SaaS products.

We are looking for a Digital Marketing & Growth Executive who can help us build awareness, generate qualified leads, create content, run campaigns, and support the commercialization of our products.

This is not a role focused only on posting on social media.

We are looking for someone interested in understanding customers, creating campaigns, experimenting with different acquisition channels, measuring results, and helping convert marketing activity into real business opportunities.

Freshers with robust practical skills, internships, personal projects or a positive portfolio are welcome to apply.

Key responsibilities

- Plan and execute digital marketing campaigns.
- Create and maintain a content calendar.
- Manage social media accounts including LinkedIn, Instagram, Facebook and other relevant platforms.
- Create posts, carousels, short videos, reels and campaign concepts.
- Write captions, ad copy, website copy and marketing messages.
- Help create campaigns targeted at restaurant owners and other business audiences.
- Support Meta Ads campaigns.
- Support Google Ads campaigns.
- Perform keyword and competitor research.
- Assist with SEO activities.
- Support website and landing-page optimization.
- Generate leads through paid and organic channels.
- Work with the sales team to improve lead quality.
- Track which campaigns generate actual enquiries, demos and customers.
- Maintain campaign data and reports.
- Analyze campaign performance.
- Improve campaigns based on results.
- Support WhatsApp and email marketing campaigns.
- Research competitors and market trends.
- Help create product-launch and promotional campaigns.
- Coordinate with founders, sales and product teams.
- Test different messages, creatives and offers.
- Help improve Cognoro Technologies and QRDinesOS brand presence.

What we expect

The candidate should be comfortable with some combination of:

- Social media marketing
- Meta Ads
- Instagram and Facebook marketing
- LinkedIn marketing
- Content creation
- Canva
- CapCut or similar video-editing tools
- Reels / short-form video
- Copywriting
- Lead generation
- Basic SEO




- Google Analytics
- Google Search Console
- Google Ads basics
- Campaign reporting
- Marketing research
- AI-assisted marketing tools

You do not need to know every tool listed above to apply.

For freshers, we value learning ability and practical thinking more than certificates.

AI-assisted marketing

Cognoro actively uses up-to-date AI tools for research, content creation, development and operations.

The marketing team may use AI tools for:

- campaign ideation,
- market research,
- content drafts,
- caption variations,
- video scripts,
- ad-copy variations,
- competitor analysis,
- SEO research,
- creative briefs,
- and marketing automation.

However, we are not looking for someone who blindly copies AI-generated content.

The candidate must be able to review, improve and adapt content for the target customer.

Who should apply

This role may be suitable for:

- Digital marketing freshers
- Candidates with up to 2 years experience
- Marketing interns ready for a full-time role
- BBA / MBA / B.Com / BA / BCA / other graduates
- Candidates who have completed digital-marketing training
- Candidates who have personally managed social-media pages or campaigns
- Freelancers who want to transition into a full-time role

A specific degree is not mandatory.

Practical ability matters more to us than academic background.

What success looks like

We will not evaluate marketing only by followers, likes or impressions.

The marketing function should eventually help generate:

Awareness → Website Visits → Leads → Qualified Leads → Demos → Trials/Pilots → Paying Customers

The selected person should gradually learn to connect marketing activity with actual business results.

What the candidate gets

- Hands-on experience working on real SaaS products
- Opportunity to build campaigns from the beginning
- Exposure to product marketing
- Experience with B2B lead generation
- Paid advertising exposure
- Social-media and content experience




- Direct interaction with founders
- Opportunity to work closely with sales and product teams
- Experience using AI-assisted marketing workflows
- Opportunity to take increasing ownership as Cognoro grows

Compensation

₹10,000 – ₹22,000 per month

Final compensation will depend on practical skills, previous experience and ability to independently execute marketing activities.

Pay: ₹10,000.00 - ₹45,000.00 per month

Application Question(s):

- 1. How much digital marketing experience do you have?

- Fresher
- Less than 6 months
- 6–12 months
- 1–2 years
- More than 2 years

- 2. Have you personally created social-media content for a company, client or personal project?

- Yes
- No

- 3. Have you personally run Meta Ads?

- Yes, independently
- Yes, with supervision
- I have learned it but not run a live campaign
- No

- 4. Which tools have you personally used?

Allow multiple:
- Canva
- CapCut
- Meta Ads Manager
- Google Ads
- Google Analytics
- Search Console
- ChatGPT / other AI tools
- None of these

- 5. Have you generated leads through digital marketing before?

- Yes
- No
- Only during training / projects

- 6. Are you comfortable creating short-form video / reels?

- Yes
- Basic level
- No

- 7. Are you comfortable working from Chandigarh/Mohali?

- Yes
- No

- 8. What is your expected monthly salary?
- 9. What is your notice period / earliest joining date?
- You have ₹5,000 to generate leads from restaurant owners for a SaaS product like QRDinesOS. Briefly explain how you would use the budget, who you would target, what campaign you would run, and how you would judge whether it worked.
- One Instagram campaign gets 50,000 views and 2,000 likes but generates only 2 enquiries. Another gets 5,000 views and 20 enquiries. Which campaign would you consider more successful and what additional information would you check before deciding?
- Assume restaurant owners are not responding to our current QRDinesOS advertisements. What are the first five things you would investigate before simply increasing the advertising budget?
- Share a link to any social-media page, campaign, reel, creative, website, portfolio or project you personally worked on. Clearly mention what part you handled.

Work Location: In person

📌 Digital Marketing & Growth Executive – SaaS (Sahibzada Ajit Singh Nagar)
🏢 Cognoro Technologies
📍 Sahibzada Ajit Singh Nagar