About the Opportunity
A dynamic, digitally-native fashion brand operating at the intersection of sustainable style and direct-to-consumer commerce, we’re building bold, story-driven campaigns that resonate across Gen Z and millennial audiences. As a remote-first team, we move fast, think creatively, and value authenticity over perfection—every press release, influencer collab, and social narrative we craft fuels real brand momentum.

Role & Responsibilities

- Research, draft, and distribute press releases, media alerts, and brand story pitches to fashion, lifestyle, and sustainability publications.
- Monitor media coverage and compile weekly reports tracking brand mentions, sentiment, and outreach effectiveness.
- Support the PR lead in building and maintaining media lists, including journalists, editors, and influencers aligned with our brand voice.
- Coordinate logistics for product seeding, gifting, and influencer collaborations, ensuring timely delivery and follow-up.




- Assist in creating compelling brand narratives and talking points for press kits, product launches, and seasonal campaigns.
- Engage with media and influencers via email and social channels, maintaining professional and brand-aligned communication.

Skills & Qualifications

- Must-Have
- Press release writing
- Media list management
- influencer outreach
- Brand storytelling
- Google Sheets
- Canva
- Email campaign tools
- Media monitoring tools
- Preferred
- Experience in fashion or lifestyle PR
- Familiarity with fashion calendars and trend cycles
- Basic knowledge of SEO or content distribution platforms

Benefits & Culture Highlights

- 100% remote work with flexible schedule—your space, your schedule.
- Opportunity to shape media narratives for a fast-growing, values-driven fashion brand.
- Weekly creative syncs + monthly learning stipends for PR and communications courses.

📌 PR Trainee (Remote) (India)
🏢 Vilasitawear
📍 India