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Key Responsibilities
• To create engaging fiction content for consumers thereby building channel viewership by actively engaging in all stages of fiction content development – from ideation to execution for the assigned shows/ time slots.
• To ensure that Fiction programming is unique and ahead of competition.
• To ensure consistent high quality of creative and production.
• To ensure ideas, stories & scripts are reviewed and ready ahead of time and in sync with the programming strategy. Inputs to screenplay for stories, create gimmicks, festival specials, and high points in the show.
• Develop fiction stories for new shows, and new story tracks for existing fiction shows.
• To keenly analyse, understand & share consumer insights with leadership and/ or team and use the insights to guide programming decisions.
• Content ideation and collaboration with the team to generate fresh and innovative content ideas for fiction programming.
• Proofreading and Editing. Review and edit scripts for clarity, consistency, and grammar, ensuring the highest quality of content is delivered.
• Adapt content as needed to meet specific requirements, including time constraints and production limitations.
• Must be in-sync with the latest communication models, concepts, practices to ensure the content remains contemporary and impactful.
• Consume content across TV, Digital and movies and collaborate with Fiction cluster heads and executive producers.
• To maintain healthy relationships with internal network team & Production houses.
* Skills & Attributes for success
• Robust ideation, storytelling, creative and evaluation skills
• Good command over Tamil language and culture.




• Knowledge of TV Production.
• Created and/or led highly successful fiction properties and proven team player and leader.
• Challenger attitude
- Never settle for less and willing to take risks.
• Excellent communication, persuasion & negotiation skills.
• Excellent Problem solving & decision-making skills.
• Performance Measures
• Usage of storytelling techniques and emotional appeal to connect with viewers.
• Get the shows to leadership position and continue to lead.
• Timely Execution and meeting show deadlines.
• Break the template of the tried and tested storytelling format.
• Shows viewership in terms of time spent relative market share and reach.
• Consumer insights incorporated into shows.
• Stay ahead of competition by gaining insights and propose changes in the assigned shows, as needed, to edge over competition.
• To closely monitor and drive the assigned shows to slot leadership, market share
• and/or agreed TVRs
* Preferred Education & Experience
• Graduate and/ or P.
G. in Mass Communication, Film & TV Production
• Any course in writing/visual media will be an added advantage.
• Candidates from the TV/Broadcast/OTT industry will be preferred.
• Story/screenplay writers with Tamil language proficiency (read, write, and speak)
• Candidates with minimum 6-10 years of work experience in visual media, channel, or production house.
• GEC experience will be an added advantage.
• Individuals with basic computer knowledge, familiarity with other GEC shows, the ability to prepare comprehensive research documents, extensive reading habits.
• Understand and analyze BARC ratings and make content changes to impact viewership

📌 Associate Creative Director (Chennai)
🏢 JioStar
📍 Chennai