Job Description
D2C Performance Marketer Budget: 9 LPA to 12 LPA. Industry: Footwear & Apparel

Location:
Gurugram, Haryana Department: Digital Marketing

Experience:
3–6 years (preferred) Employment Type: Full-time Job Summary We are looking for a results-driven D2C Performance Marketer with strong experience in driving online sales, customer acquisition, and revenue growth for direct-to-consumer brands. The ideal candidate should have hands-on expertise in Meta Ads, Google Ads, performance marketing strategy, conversion rate optimization, and marketing analytics, preferably within the footwear, fashion, apparel, or lifestyle industry.

Key Responsibilities
1. Performance Marketing & Paid Advertising ● Plan, execute, and optimize paid advertising campaigns across Meta Ads (Facebook and Instagram) and Google Ads. ● Drive customer acquisition, conversions, revenue, and profitable growth for the D2C business. ● Manage campaign budgets, bidding strategies, audience targeting, and retargeting campaigns. ● Continuously test creatives, ad copies, audiences, and landing pages to improve campaign performance. 2. D2C Revenue & Growth ● Develop performance marketing strategies aligned with monthly revenue and profitability targets. ● Drive customer acquisition, repeat purchases, and overall business growth. ● Optimize key metrics such as ROAS, CAC, CPA, CTR, CPC, conversion rate, and AOV. ● Improve customer lifetime value (LTV) and reduce customer acquisition costs. 3. Campaign Analytics & Reportin ● Track campaign performance using Meta Ads Manager, Google Ads, Google Analytics 4 (GA4),



and relevant analytics tools. ● Prepare daily, weekly, and monthly performance reports. ● Analyze campaign data and provide actionable insights to improve marketing efficiency. ● Monitor advertising expenditure, revenue attribution, and campaign profitability. 4. Creative Strategy & Collaboration ● Work closely with creative, design, and content teams to develop high-performing ad creatives. ● Identify winning product categories, customer segments, promotional offers, and campaign formats. ● Develop creative testing strategies for product launches, seasonal campaigns, and sale events. ● Analyze creative performance and recommend improvements to increase engagement and conversions. 5. Customer Acquisition & Retention ● Plan retargeting campaigns for website visitors, engaged users, and abandoned carts. ● Collaborate with CRM teams on remarketing, customer segmentation, and repeat-purchase campaigns. ● Support customer retention initiatives through data-driven audience strategies. Required Skills &

Qualifications:
● 5–8 years of hands-on experience in performance marketing, preferably with a D2C brand. ● Strong expertise in Meta Ads and Google Ads. ● Experience in managing and scaling paid advertising campaigns. ● Good understanding of GA4, conversion tracking, pixels, and marketing attribution. ● Proven ability to manage advertising budgets and improve ROAS, CAC, and conversion rates. ● Robust analytical, problem-solving, and reporting skills. ● Experience in the footwear, apparel, fashion, lifestyle, or consumer goods industry will be preferred

📌 C Performance Marketer (Gurugram)
🏢 Hindustan Recruitment
📍 Gurugram