Job Purpose Job Purpose Description Job Context & Major Challenges Key Challenges
• Ensure Category Growth and Maintaining PC:MRP/Category Margins of the category within the budget.
• Stay always ahead than Competition Brands in terms of Product Innovation/Fashionability. Key Result Areas KRA (Accountabilities) (Max 1325 Characters)Supporting Actions (Max 1325 Characters) KRA1 Tradeshow Management
• Creation of season merchandise range and capsule collections for various channels as per requirements identified. From Design to Order release complete stake holder management. KRA2 Product Re-engineering
• Pure Product cost improvement of L2L through product re-engineering measures, clearly demonstrating the impact




• Infusing freshness into the line through product innovation KRA3 Category performance
• Season range primary performance
• category volume growth
• category performance in wholesale trade
• Season range secondary performance
• Core line secondary performance KRA4 Product Lifecycle Management
• Product grids
• TS Analysis
• Sell Through charts
• Market Benchmarking KRA5 Quality Improvement
• Actions to be taken on PPMH scores for the category
• Analysis of cause of defects and quality issues KRA6 Partner visits
• Vendor, Market and Factory visits

📌 Assistant Manager (India)
🏢 Aditya Birla Lifestyle Brands
📍 India