Qual Research Manager India ABOUT TOLUNA Toluna is the global research and insights leader that enables businesses to make smarter, data-driven decisions – faster. We partner with the world’s leading brands, delivering impact through our advanced technology platform, comprehensive solution portfolio, global first-party panel, and world-class team of research experts. We are making investments in artificial intelligence to enhance automation, accelerate insight delivery, and unlock deeper understanding. Toluna operates in 70+ countries, redefining the future of insights. Learn more at www.tolunacorporate.com. ROLE OVERVIEW The Senior Research Manager – Qualitative Research will lead end-to-end qualitative research engagements, from understanding the client’s business challenge and designing the research approach through moderation, analysis, storytelling and final delivery. This is a senior client-facing role requiring strong qualitative craft, commercial awareness, team leadership and the ability to turn consumer understanding into clear, actionable business recommendations.

KEY RESPONSIBILITIES
• Lead end-to-end qualitative research projects across a range of clients, categories and business challenges.
• Translate client business questions into sharp research objectives and recommend the most appropriate qualitative approach.
• Design and deliver qualitative studies using focus groups, in-depth interviews, ethnography, immersions, online communities and other exploratory techniques.
• Develop high-quality discussion guides and research materials, and moderate confidently across different consumer and stakeholder audiences.
• Lead analysis and synthesis, moving beyond observations to identify underlying motivations, tensions, opportunities and implications for clients.




• Create compelling stories and presentations that connect consumer insight with explicit strategic and business recommendations.
• Build strong client relationships, lead senior client conversations and act as a trusted research partner throughout the project lifecycle.
• Contribute to proposals, pitches and business development, developing strong qualitative solutions that balance research rigour, timelines and commercial considerations.
• Mentor junior and mid-level researchers and collaborate closely with Commercial, Operations and other Research teams to ensure consistently high-quality delivery.
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Your Profile
• 7+ years of hands-on experience in qualitative market research, preferably within a research agency, insights or consulting environment.
• Strong experience independently designing and delivering qualitative research studies from brief through final presentation.
• Excellent moderation skills across focus groups, in-depth interviews and other qualitative methodologies.
• Strong analytical ability with the capacity to move from consumer observations to deeper insights and explicit business implications.
• Excellent storytelling, report-writing and presentation skills, with confidence presenting to senior client stakeholders.
• Strong client-management skills and experience building trusted, long-term relationships.
• Experience developing proposals and contributing to pitches, account growth and new business opportunities.




• Ability to manage multiple projects, timelines, stakeholders, scope and budgets while maintaining high standards of quality.
• Experience coaching or mentoring researchers; excellent written and spoken English, with proficiency in additional Indian languages an advantage. WHAT SUCCESS LOOKS LIKE – FIRST 12 MONTHS
• Consistently high-quality qualitative research, analysis, storytelling and client delivery.
• Strong client relationships, positive feedback and contribution to repeat business and account growth.
• Effective leadership of complex projects, with robust ownership of timelines, scope, quality and commercial performance.
• Visible contribution to developing junior researchers and strengthening Toluna’s qualitative research capability in India. Our Values:
• Acting with Ownership
- Demonstrating individual accountability
• Bringing a forward mindset
- Being action-oriented, bold and entrepreneurial
• Collaborating with Curiosity
- Exhibiting teamwork through togetherness
• Discussing openly, committing jointly
- Sharing your views openly
• Embracing empathy
- Being egoless & caring

What we Offer
At Toluna, we’re all about creating a welcoming, diverse workplace where everyone can thrive.

We offer
competitive pay, great benefits, and plenty of opportunities to grow within our global team. Inclusion and respect are at the heart of what we do. Our community connects over 72 million people across 70 countries. If you’re passionate about making an impact, we’d love to have you on board. Other

Benefits:
Healthcare, dental care, life insurance, meal voucher, transportation voucher and language class subsidy. Join our global team. We welcome big thinking and reward great work.

📌 Qual Research Manager (New Delhi)
🏢 Toluna
📍 New Delhi