22 Oct
|
CAB Experiences
|
Bengaluru
22 Oct
CAB Experiences
Bengaluru
Key Responsibilities
1. Creative Conceptualization & Visual Storytelling
• Develop innovative visual concepts and creative directions for events, exhibitions, brand activations, corporate experiences, launches, and experiential campaigns.
• Translate client briefs, brand objectives, and audience insights into strong creative narratives and visual experiences.
• Create mood boards, design references, visual treatments, and concept presentations that communicate the creative vision effectively.
• Ensure that creative concepts are distinctive, relevant to the brand, and aligned with the event's objectives and target audience.
• Explore new design trends, materials, technologies, and experiential formats to continuously elevate creative output. 2. Event & Spatial Design
• Lead the visual design of event environments, including stage design, set design, exhibition spaces, installations, brand zones, thematic environments, and audience engagement areas.
• Develop design concepts that integrate spatial planning, branding, lighting, graphics, materials, and digital elements into a cohesive experience.
• Work closely with 3D designers, production teams, fabricators, and technical teams to translate creative ideas into feasible, execution-ready designs.
• Ensure consistency in visual language and design quality across all event touchpoints, from the venue entrance to the stage, signage, and interactive zones. 3. Design Development & Execution
• Oversee the development of creative outputs, including key visuals, presentations, design layouts, 2D and 3D visualizations, branding collaterals, and production artwork.
• Review and refine design deliverables to ensure accuracy, quality, consistency, and adherence to the approved creative direction.
• Provide creative inputs during site recce, technical discussions, mock-ups, and production reviews.
• Ensure that designs are practical, production-friendly, and aligned with site conditions, material availability, timelines, and budgets.
• Maintain creative integrity from initial conceptualization through fabrication, installation, and on-ground execution. 4. Creative Leadership & Team Management
• Lead, mentor,
and guide a team of art directors, graphic designers, 3D designers, and other creative professionals.
• Brief the creative team clearly, establish design direction, and ensure timely delivery of high-quality outputs.
• Review concepts and design work, provide constructive feedback, and encourage creative exploration and innovation.
• Manage multiple projects simultaneously while prioritizing workloads and maintaining quality standards.
• Foster a collaborative environment that encourages new ideas, ownership, accountability, and continuous improvement. 5. Client Collaboration & Presentation
• Work closely with client servicing and business teams to understand client requirements, objectives, and expectations.
• Participate in client briefings, brainstorming sessions, and creative presentations.
• Articulate and present creative concepts confidently, explaining the design rationale and how the proposed experience meets the client's objectives.
• Incorporate client feedback while protecting the core creative idea and maintaining design quality.
• Contribute to pitches, credentials presentations, and new business proposals with compelling creative solutions. 6. Cross-functional Collaboration
• Collaborate with strategy, client servicing, production, technical, fabrication, and operations teams to ensure seamless project delivery.
• Evaluate the feasibility of creative concepts in consultation with production and technical teams.
• Ensure that creative requirements, specifications, and execution details are communicated clearly to relevant stakeholders.
• Proactively identify potential design or execution challenges and work towards practical solutions. 7. Innovation & Creative Excellence
• Stay updated on emerging trends in experiential marketing, event design, visual communication,
immersive environments, and digital experiences.
• Explore the use of AI tools, 3D visualization, motion graphics, and other emerging technologies to enhance the creative process.
• Contribute to the development of innovative creative approaches, design standards, and best practices within the agency.
• Build a strong portfolio of original, high-quality work that strengthens the agency's creative reputation and competitive positioning. Required Skills & Competencies
• Strong creative conceptualization, visual storytelling, and design sensibility.
• Expertise in event design, experiential branding, spatial environments, and visual communication.
• Proficiency in relevant design tools such as Adobe Photoshop, Illustrator, and InDesign; familiarity with 3D visualization tools and motion graphics is an advantage.
• Ability to interpret briefs and translate business and brand objectives into compelling creative solutions.
• Strong presentation, communication, and stakeholder-management skills.
• Demonstrated ability to lead creative teams, manage feedback, and maintain quality under tight deadlines.
• Sound understanding of production processes, fabrication techniques, materials, lighting, and execution feasibility.
• Ability to manage multiple projects and competing priorities in a fast-paced agency setting.
• Openness to new technologies, creative experimentation, and AI-assisted design workflows. Qualifications & Experience
• Bachelor's degree or diploma in Applied Arts, Visual Communication, Graphic Design, Communication Design, or a related discipline.
• 8–12 years of relevant creative experience, preferably in an event agency, experiential marketing agency, advertising agency, or design studio with a strong events portfolio.
• Proven experience in developing and executing creative concepts for large-scale events, brand activations, exhibitions, or immersive brand experiences.
• A strong portfolio demonstrating conceptual thinking, visual excellence, design versatility, and executed projects.
• Prior experience managing and mentoring creative teams is essential.
📌 Senior Art Director (Bengaluru)
🏢 CAB Experiences
📍 Bengaluru