- Configure Dynamics 365 tables, schemas, data relationships, ingestion, and transformation logic.
- Implement customer matching, deduplication, and unique identification rules.
- Configure unified customer profiles in Customer Insights.
- Design and configure customer measures/KPIs using available Customer Insights data.
- Build and test up agile customer segments based on agreed business rules.
- Prepare configuration and solution-design documentation and conduct knowledge-transfer sessions.