Performance Marketing Specialist – USA Market Company: Adventures Overland
Location:
Gurugram, Haryana Work Mode: Work from Office
Salary:
upto ₹7 LPA Exp
- 4-5 yrs
About Us
Adventures Overland is a luxury expedition travel company known for epic self-drive road journeys across continents, from the Silk Route to the Arctic Circle. Our USA market brings these once-in-a-lifetime expeditions to North American travellers. Role Overview You will own paid acquisition for the USA market across Google, Meta and LinkedIn, and build the automation that connects ad spend to leads, CRM and revenue. The goal is qualified leads and expedition bookings at an effective CPL and strong ROAS.
Key Responsibilities
Paid Media — Google, Meta & LinkedIn
• Plan, launch and optimize campaigns on Google Ads (Search, PMax, YouTube, Display), Meta Ads (Facebook, Instagram) and LinkedIn Ads for US audiences.
• Target affluent and HNWI travellers using custom, lookalike and intent-based audiences.
• Manage budgets, bidding and pacing against CPL, CAC and ROAS targets.
• Run A/B tests on creatives, copy, audiences and landing pages.
• Use LinkedIn to reach senior professionals, corporate and group expedition audiences. Tracking & Analytics
• Set up and maintain GA4, Google Tag Manager, Meta Pixel and Conversions API, LinkedIn Insight Tag and offline conversion imports.
• Build weekly and monthly performance reports with clear, actionable insights.
• Track the full funnel: impression → lead → qualified enquiry → booking. Automation
• Automate lead flow from ad platforms into Zoho CRM with instant routing and follow-ups.
• Build workflows for lead nurturing (email, WhatsApp), reporting and budget alerts using Zapier, Make, Google Apps Script or native integrations.
• Sync CRM outcomes back to ad platforms for value-based bidding. Collaboration
• Work with content, design and sales teams on creatives, landing pages and lead-quality feedback.
• Align campaigns with expedition launches, seasonality and departure timelines. Requirements
• 4-5 years in performance marketing, preferably travel, luxury or high-ticket B2C.
• Hands-on with Google Ads, Meta Ads Manager and LinkedIn Campaign Manager.
• Working knowledge of GA4, GTM, pixels/CAPI and conversion tracking.
• Experience with marketing automation and Zoho CRM integrations.
• Strong analytical skills in Excel/Google Sheets and Looker Studio.
• Excellent written English for US-focused ad copy and reporting.
• Comfortable working partially in US time-zone overlap. Mandatory:
• Experience running campaigns for US or international audiences.
• Familiarity with WhatsApp Business API, SMS platforms, landing page builders and CRO tools.
• Basic HTML/JavaScript or Apps Script for custom tracking and automations. Additional Interest
• Knowledge of both technical and non-technical SEO.
• Strong understanding of SEO keyword research.
• Knowledge of on-page SEO.
What We Offer
• ₹7 LPA
• Ownership of USA market growth for a global luxury travel brand
• Opportunity to experience our expeditions firsthand
How to Apply
Send your resume and a short note on your best-performing campaign (with results) to
[email protected]
📌 Performance Marketing Specialist (Gurugram)
🏢 Adventures Overland
📍 Gurugram