Company Description Techforce Global is an AI-native software development company that helps businesses innovate, scale, and achieve measurable results using AI, cloud, and data technologies. For over a decade, senior engineering teams across the USA, India, and Poland have delivered production-ready solutions for startups, SMBs, and enterprises. The company specializes in custom AI agents, AWS cloud optimization and managed services, data intelligence solutions, and end-to-end engineering services for web and mobile applications. Techforce Global is an AWS Partner, ISO 9001:2015 and ISO 27001:2022 certified, and focuses on senior-only engineering talent, ensuring high-quality delivery without vendor lock-in. The team serves diverse industries including healthcare, fintech, real estate, retail, education, logistics, travel, hospitality, and sports.

About the Role
We are looking for a results-driven Marketing / Social Media Executive with experience in SaaS product marketing, Meta platforms, and multi-channel social media growth. The ideal candidate should know how to maximize organic reach, improve engagement, build brand awareness, and execute effective digital marketing campaigns.

Key Responsibilities
• Plan and manage social media marketing across LinkedIn, Instagram, Facebook, and other relevant platforms.
• Develop strategies to increase organic reach, impressions, engagement, followers, and brand visibility.




• Plan and execute SaaS product marketing campaigns to communicate product features, advantages, and value propositions.
• Manage Meta Ads campaigns, including audience targeting, budget allocation, A/B testing, and performance optimization.
• Develop content strategies for posts, reels, creatives, product promotions, and campaign messaging.
• Analyse social media and advertising performance using relevant analytics tools and implement improvements.
• Support lead generation, website traffic, product awareness, and business growth through digital marketing initiatives.
• Monitor platform algorithms, industry trends, competitor activities, and new opportunities to improve marketing performance. Required Skills
• Minimum 3 years of relevant experience in digital marketing or social media marketing.
• Hands-on experience in SaaS product marketing, preferably in a B2B or technology-focused company.
• Strong knowledge of Meta Ads Manager and Facebook/Instagram marketing.
• Proven understanding of organic reach, social media algorithms, content distribution, and audience growth strategies.
• Experience with campaign analytics, performance tracking, and data-driven optimization.
• Good content planning, copywriting, communication, and analytical skills.
• Familiarity with LinkedIn marketing, Google Analytics, SEO, and lead-generation campaigns will be an added advantage.

📌 Marketing Specialist (Ahmedabad)
🏢 Techforce Global
📍 Ahmedabad