Company Description Hobby Ghar is a Bengaluru-based platform created to help people reconnect with joyful, hands-on experiences in their daily lives. Rooted in the greenery of the city, it offers a wide range of hobbies including art and craft, music, fitness, gardening, and more, all in one accessible space. Through experienced instructors, curated DIY kits, and engaging workshops and events, Hobby Ghar provides structured yet welcoming opportunities to explore and grow creative interests. With studios in Sheshadripuram and Chamrajpete, it offers inspiring physical spaces where learning and creativity come together. Whether starting something new or revisiting a longtime passion, Hobby Ghar supports individuals in their journey to learn, create, and grow. Role Description The Content Manager is a full-time, on-site role based in the Greater Bengaluru Area, responsible for overseeing content across Hobby Ghar’s digital and offline channels. This role involves planning and owning a content calendar aligned with key hobbies, workshops, events, and campaigns, while ensuring consistent brand voice and messaging. The Content Manager will write and edit copy for the website, social media, email campaigns, printed materials, and in-studio communication, and collaborate closely with instructors and the operations team to translate offerings into engaging stories and informative content. Day-to-day tasks include coordinating with designers and videographers, optimizing content for engagement and reach, monitoring performance metrics, and refining content strategies based on audience insights.



The role also involves supporting community-building initiatives, documenting events, and maintaining clear, inclusive communication for participants of all ages. Qualifications
• Candidates should possess strong content planning and editorial skills, including experience creating and managing content calendars and aligning content with marketing or program goals.
• Candidates should possess excellent writing and editing skills for web, social media, and print, with the ability to adapt tone for different audiences and channels.
• Candidates should possess skills in basic content optimization and digital awareness, such as understanding social media best practices, SEO fundamentals, and audience engagement techniques.
• Candidates should possess collaboration and project coordination skills, including the ability to work closely with instructors, designers, and operations staff to deliver cohesive content.
• Candidates should possess strong organizational, time-management, and communication skills, with attention to detail and the ability to manage multiple projects simultaneously.
• Beneficial qualifications include prior experience in content management or marketing, familiarity with hobby or education-focused platforms, comfort working in office in studio environments, and proficiency with common content and design tools (e.g., CMS platforms, basic graphic or video tools).
• A bachelor’s degree in Communications, Journalism, Marketing, Literature, or a related field is preferred, though equivalent practical experience in content-focused roles will also be considered

📌 Content Manager (Bengaluru)
🏢 Hobby Ghar
📍 Bengaluru